Is ciele running hat profitable to sell on Amazon United States?

The niche generates $154K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.4%. Flapen's verdict: Skip it (42/100).

How competitive is the ciele running hat niche?

5 brands and 145 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ciele running hat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.4%.

When does demand for ciele running hat peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.8× the quietest.

What does it cost to enter the ciele running hat niche?

Listings span $19.45–$54.88; the average listing price is $39.18 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.

ciele running hat

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$39.18

avg listing price — sweet spot $15–$100

Price range

Incredible$19.45–$54.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+54.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,279.21

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$154K

$154K/yr · 446K searches

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, ciele running hat is a $154K/yr Amazon United States market (446K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

ciele running hat market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $118K–$157K; units × avg price
Conversion rate: 0.9%
Avg BSR: #813
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 28.2%
Avg brand age: 48 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

145

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Ciele58%
Ciele Athletics24%
Sprints12%
Coal4%
adidas2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.8×

Open Trend

Top ciele running hat search terms

ciele tint and protect spf 50103K/yr +53.5%0.9% conv.
ciele100K/yr +75.5%0.3% conv.
ciele running hat92K/yr +36.0%0.3% conv.
ciele skin tint50K/yr +65.7%0.5% conv.
ciele hat31K/yr +58.8%0.3% conv.
ciele gocap11K/yr +103.9%0.3% conv.
ciele hats6K/yr +71.0%0.3% conv.
ciele foundation9K/yr -0.0%1.3% conv.
ciele concealer6K/yr -10.8%0.3% conv.
ciele cosmetics6K/yr +28.9%0.3% conv.

All search terms

Top ciele running hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ciele tint & PROTECT SPF 50+ tinted serum foundation - 05 Medium

Ciele$54.884.2★47 rev

ciele tint & PROTECT SPF 50+ tinted serum foundation - 02 Fair

Ciele$54.814.5★11 rev

Ciele Athletics GOCap - Premium Washable Moisture Wicking Hat with Sun Protection 5-Panel Knit Running Hat - Shadowcast-S/M

Ciele Athletics$38.403.3★5 rev

Ciele Athletics GOCap - Premium Washable Moisture Wicking Hat with Sun Protection 5-Panel Knit Running Hat - LakeGreen

Ciele Athletics$39.034.5★167 rev

Coal Provo 5-Panel Lightweight Hat (US Alpha One Size Neon Yellow)

Coal$42.004.5★412 rev

Newest

by launch date

Ciele Athletics GOCap - Premium Washable Moisture Wicking Hat with Sun Protection 5-Panel Knit Running Hat - Shadowcast-S/M

Ciele Athletics$38.405 rev

5mo ago

Ciele Athletics GOCap - Premium Washable Moisture Wicking Hat with Sun Protection 5-Panel Knit Running Hat - LakeGreen

Ciele Athletics$39.03167 rev

1y ago

Ciele Athletics GOCap - Premium Washable Moisture Wicking Hat with Sun Protection 5-Panel Knit Running Hat - Infrared

Ciele Athletics$38.60167 rev

1y ago

Ciele Athletics GOCap - Premium Washable Moisture Wicking Hat with Sun Protection 5-Panel Knit Running Hat - StarlightBlue LightPink

Ciele Athletics$38.95167 rev

1y ago

Ciele Athletics GOCap - Premium Washable Moisture Wicking Hat with Sun Protection 5-Panel Knit Running Hat - Seafoam

Ciele Athletics$38.77167 rev

1y ago

What buyers say about ciele running hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall12%

“Fit great”

Comfort-Overall11%

“So comfortable”

Quality-Overall10%

“Good Quality Activewear Cap”

Suitability Combination Skin7%

“Feels light on my skin, goes on smoothly and its buildable”

Weight Light6%

“doesnt feel heavy or cakey”

Color5%

“nice color”

Breathability5%

“breathes well”

Moist/Dry5%

“Comfortable dry hat”

Coverage4%

“Excellent coverage”

Durability4%

“Seems durable so far”

What buyers complain about

Size-Overall32%

“Fits weird”

Quality-Overall8%

“for it being an Adidas branded hat I'm very disappointed in the quality especially since it cost $20.00+”

Color7%

“Not a good color”

Value For Money6%

“Although this hat is a bit expensive”

Symptom Reduction5%

“Leave my face looking a bit blotchy”

Ease Of Application5%

“not the applicator”

Coverage3%

“coverage was subpar felt like it needed reapplication after a few hours”

Sweat Resistance3%

“It doesn't really help with sweat either”

Strap/String Quality3%

“Even if the strap is way too loose”

Velcro Quality3%

“Snugging this to fit left so little Velcro contact on the sizing band that running with it would almost guarantee it coming apart: major bother”

Top return reasons

Size-Overall61%

Color8%

Shape/Style5%

Material Quality5%

Advertised Vs Actual Product4%

Value For Money3%

Length3%

Width1%

Defective Material/Parts1%

Strap/String Quality1%

Common questions

Is ciele running hat profitable to sell on Amazon United States?: The niche generates $154K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.4%. Flapen's verdict: Skip it (42/100).
How competitive is the ciele running hat niche?: 5 brands and 145 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ciele running hat?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.4%.
When does demand for ciele running hat peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the ciele running hat niche?: Listings span $19.45–$54.88; the average listing price is $39.18 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.

ciele running hat

ciele running hat market data

Competition & brand share

Demand & seasonality

Top ciele running hat search terms

Top ciele running hat products on Amazon

Top sellers

Newest

Trending

What buyers say about ciele running hat

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Clothing, Shoes & Jewelry