cicada
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible96.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$7.00–$26.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.88avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, cicada is a $7K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 36/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
cicada market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $10K–$13K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #5,800
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 4.4%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
12
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
17%
- SIXAOAZZ53%
- Modpide7%
- ALHBEJT6%
- Ximimark6%
- Zyuzles6%
- PWHAOO5%
- Open — no brand owns it (5 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 2.3×
Top cicada search terms
- cicada40K/yr
- cicada jewelry6K/yr
- cicada toy4K/yr
- cicadas3K/yr
- cicada shirt2K/yr
Top cicada products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)
SIXAOAZZ$9.944.9★15 rev
Modpide Vintage Silver Cicada Insect Bug Drop Earrings Cicada Themed Gifts Necklace for Women Insect Jewelry (set)
Modpide$11.575.0★1 rev
ALHBEJT Brass Statues Small Brass Metal Statue Ornament Animal Figurines Home Office Decor Metal Desktop Ornament Wall Art Gifts (1PCS Golden Cicada)
ALHBEJT$8.974.6★95 rev
Ximimark Natural Tigers-Eye Stone Crystal Carved Cicada Healing Gemstone Pendant(Including necklace rope 1pcs)
Ximimark$7.084.5★131 rev
SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)
SIXAOAZZ$10.274.9★15 rev
Newest
by launch date
HELLOTOY 3D Acrylic Insects Puzzles DIY Bug Model Kit for Teenagers Educational Display Nature Decoration Figurine Sculpture (Cicada)
HELLOTOY$15.7429 rev
Zitokin Cute Cicada Plush Keychain for Backpack Purse 3.2 Inch Mini Cicada Bag Charms Accessories Gift for Girls Women
Zitokin$8.403 rev
Plenky Gold Earrings for Women - 2 Pairs 14K Gold Plated Small Cicada Stud Earrings Set Insect Summer Beachy Jewelry for Women Gifts
Plenky$13.30127 rev
SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)
SIXAOAZZ$9.9415 rev
SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)
SIXAOAZZ$10.2715 rev
Trending
90-day click momentumZitokin Cute Cicada Plush Keychain for Backpack Purse 3.2 Inch Mini Cicada Bag Charms Accessories Gift for Girls Women
Zitokin$8.404.7★
HELLOTOY 3D Acrylic Insects Puzzles DIY Bug Model Kit for Teenagers Educational Display Nature Decoration Figurine Sculpture (Cicada)
HELLOTOY$15.744.4★
Modpide Vintage Silver Cicada Insect Bug Drop Earrings Cicada Themed Gifts Necklace for Women Insect Jewelry (set)
Modpide$11.575.0★
SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)
SIXAOAZZ$10.274.9★
SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)
SIXAOAZZ$9.944.9★
What buyers say about cicada
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift for bug lovers”
“Soft”
“So gorgeous, very well made, put it on a white gold chain, did not care for cord”
“The seams are also plenty strong enough for regular wear and tear, and the requisite”
“So realistic and fun to build”
“Good detail and a nice stone”
“Pretty”
“Instruction is clear”
“sturdy”
“for the price it makes a good gift or stocking stuffer for kids who like to build”
What buyers complain about
“This ended up being bigger than I thought when I got it”
“looks a little cheap”
“I was not able to wear it right away”
“required some sorting out”
“These are not as pictured”
“Only one color- all black”
Top return reasons
Common questions
- Is cicada profitable to sell on Amazon United States?
- The niche generates $7K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the cicada niche?
- 11 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in cicada?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.4%.
- When does demand for cicada peak?
- Demand peaks in Aug–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the cicada niche?
- Listings span $7.00–$26.10; the average listing price is $12.88 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.