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Cicada

Fail

Shoppers spend an estimated $7K a year here, so Cicada is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$7K/yr55K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
72%top-5 click share · 11 brands · 12 sellers

Flapen Score

Cicada against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cicada is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cicada market on Amazon at a glance

Shoppers on Amazon United States searched for Cicada 55K times last year and spent an estimated $7K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
1.0%
Market size, estimated
$7Ka year
Peak month
August2.3× the quietest month
Top search term
cicada40K searches a year

02 · Price

A sale here is worth $12.88.

Listings sell for $12.88 on average, from $7.00 to $26.10. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $12.88 that is $0 to $1K a year per listing.

Average price
$12.88under the $15 to $100 sweet spot
Price range
$7.00–$26.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #5,800 within Jewelry. It carries 96 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#5,800in Jewelry
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
96per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cicada products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

12

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

  • Brand 153%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 17%)

Demand

Cicada search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Cicada search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cicada40K/yr
  • cicada jewelry6K/yr
  • cicada toy4K/yr
  • cicadas3K/yr
  • cicada shirt2K/yr

Reviews and returns

What reviews say buyers love and hate about Cicada

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Gifting Purpose”
27%of negative reviews mention “Size-Overall”
1.4%of orders come back
“This ended up being bigger than I thought when I got it”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cicada questions

Answered from the same tracked data.