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Chunky Scarf

Fail

Shoppers spend an estimated $0 a year here, so Chunky Scarf is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$0/yr237K searches / yr
90-day growth
-91.8%search demand this quarter
Competition
39%top-5 click share · 37 brands · 46 sellers

Flapen Score

Chunky Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chunky Scarf is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chunky Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Chunky Scarf 237K times last year and spent an estimated $0. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -91.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-91.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December78.8× the quietest month
Top search term
chunky scarf156K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $5.01 to $57.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.94 that is $0 to $2K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$5.01–$57.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #186 within Scarves & Wraps. It carries 894 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
7.0%
Average rank
#186in Scarves & Wraps
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
894per listing
Listings tracked
55

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Chunky Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

46

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

39%

Top 20: 73%

Open market

40%

  • Brand 118%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Chunky Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 78.8×

Search terms

Top Chunky Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chunky scarf156K/yr
  • fluffy scarf34K/yr
  • scarf wool13K/yr
  • wool scarves12K/yr
  • chunky scarves14K/yr
  • sherpa scarf9K/yr

Reviews and returns

What reviews say buyers love and hate about Chunky Scarf

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Warmth”
12%of negative reviews mention “Quality-Overall”
7.0%of orders come back
“POOR QUALITY”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chunky Scarf questions

Answered from the same tracked data.