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Chunky Black Cardigan

Fail

Demand is soft, at -36.4% this quarter, so Chunky Black Cardigan is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$41K/yr183K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
19%top-5 click share · 58 brands · 70 sellers

Flapen Score

Chunky Black Cardigan against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chunky Black Cardigan is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chunky Black Cardigan market on Amazon at a glance

Shoppers on Amazon United States searched for Chunky Black Cardigan 183K times last year and spent an estimated $41K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
1.1%
Market size, estimated
$41Ka year
Peak month
November4.2× the quietest month
Top search term
black oversized cardigan28K searches a year

02 · Price

A sale here is worth $21.14.

Listings sell for $21.14 on average, from $9.22 to $41.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.14 that is $0 to $2K a year per listing.

Average price
$21.14inside the $15 to $100 sweet spot
Price range
$9.22–$41.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #426 within Sweaters. It carries 4,604 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#426in Sweaters
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,604per listing
Listings tracked
153

04 · Newcomers

4 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Chunky Black Cardigan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

58 falling

Sellers

70

Top-5 brand share

53%

Top 20: 81%

Top-5 click share

19%

Top 20: 40%

Open market

43%

  • Brand 120%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Chunky Black Cardigan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Chunky Black Cardigan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black oversized cardigan28K/yr
  • black cotton cardigan for women15K/yr
  • black dressy cardigan for women22K/yr
  • black dressy cardigan9K/yr
  • black sweater jacket14K/yr
  • black open front cardigan for women8K/yr
  • womens black cardigan dressy6K/yr
  • chunky black cardigan13K/yr
  • black dress cardigan for women5K/yr
  • black sweater jacket for women10K/yr

Reviews and returns

What reviews say buyers love and hate about Chunky Black Cardigan

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
9.0%of orders come back
“Too short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Chunky Black Cardigan questions

Answered from the same tracked data.