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Christmas Vacation Pajamas

Fail

Buyers convert on only 0.3% of searches, so Christmas Vacation Pajamas is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$22K/yr260K searches / yr
90-day growth
+37.0%search demand this quarter
Competition
35%top-5 click share · 13 brands · 13 sellers

Flapen Score

Christmas Vacation Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Christmas Vacation Pajamas is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Vacation Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Vacation Pajamas 260K times last year and spent an estimated $22K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+37.0%
Conversion, latest week
0.3%
Market size, estimated
$22Ka year
Peak month
December460.1× the quietest month
Top search term
christmas vacation pajamas136K searches a year

02 · Price

A sale here is worth $25.79.

Listings sell for $25.79 on average, from $12.89 to $42.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.79 that is $0 to $3K a year per listing.

Average price
$25.79inside the $15 to $100 sweet spot
Price range
$12.89–$42.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #2,440 within Sleep & Lounge. It carries 520 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
12.7%
Average rank
#2,440in Sleep & Lounge
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
520per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Christmas Vacation Pajamas products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$443$886$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 rising

Sellers

13

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 91%

Open market

17%

  • INTIMO43%
  • Briefly Stated16%
  • GAUWEAN9%
  • COCO BRANDS7%
  • Underboss5%
  • Bioworld3%
  • Open — no brand owns it (7 brands, 17%)

Demand

Christmas Vacation Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 460.1×

Search terms

Top Christmas Vacation Pajamas search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas vacation pajamas136K/yr
  • christmas vacation pjs10K/yr
  • griswold pajamas13K/yr
  • christmas movie pajamas7K/yr
  • griswold christmas pajamas32K/yr
  • national lampoons christmas vacation pajamas20K/yr
  • christmas vacation pajama pants7K/yr
  • lampoons christmas pajamas3K/yr
  • christmas vacation family pajamas4K/yr
  • national lampoon christmas pajamas14K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Vacation Pajamas

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
29%of negative reviews mention “Size-Overall”
5.3%of orders come back
“The shirt runs a little big I think”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Christmas Vacation Pajamas questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data