Christmas Tie

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

482K

Growth, 90 days vs prior 90

-23.6%

Conversion, latest week

2.1%

Market size, estimated

$124Ka year

Peak month

December198.2× the quietest month

Top search term

christmas ties for men137K searches a year

Listings sell for $12.43 on average, from $3.99 to $39.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $12.43 that is $1K to $3K a year per listing.

Average price

$12.43under the $15 to $100 sweet spot

Price range

$3.99–$39.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.2%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #65,447 within Ties, Cummerbunds & Pocket Squares. It carries 558 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

97%

Out of stock, average day

22.0%

Average rank

#65,447in Ties, Cummerbunds & Pocket Squares

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

558per listing

Listings tracked

37

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months