christmas tie
Skip itSoft demand (-23.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Good558.41avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.99–$39.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$124K$124K/yr · 482K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas tie is a $124K/yr Amazon United States market (482K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
christmas tie market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $186K–$249K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #65,447
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 38%
- Out of stock
- 22.0%
- Avg brand age
- 49 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
20
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
18%
- JEMYGINS26%
- IZUS15%
- Barry.Wang13%
- GUSLESON12%
- Alizeal9%
- Tommy Hilfiger7%
- Open — no brand owns it (13 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 198.2×
Top christmas tie search terms
- christmas ties for men137K/yr
- christmas tie159K/yr
- christmas ties54K/yr
- holiday ties for men15K/yr
- holiday ties8K/yr
- santa tie5K/yr
- mens christmas ties20K/yr
- funny christmas ties5K/yr
- funny christmas tie6K/yr
- mens christmas tie31K/yr
Top christmas tie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JEMYGINS Green Elk Christmas Ties for Men Novelty Holiday Printed Necktie and Tie Clip Sets(1)
JEMYGINS$9.294.8★584 rev
JEMYGINS Festival Silk Necktie Red Snowflake Christmas Tie and Pocket Square with Tie Clip and lapel pin Set(23)
JEMYGINS$11.164.7★1,011 rev
IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties
IZUS$5.274.4★3 rev
Tommy Hilfiger Mens Christmas Trees Tie Red One Size
Tommy Hilfiger$27.844.6★37 rev
GUSLESON 2018 New Christmas Tie Snowman Print Necktie Mens Theme Festival Ties (0767-07)
GUSLESON$9.064.8★563 rev
Newest
by launch date
Fineknot Christmas Ties for Men Xmas Neckties Formal Mens Ties for Festival Holiday and Party Christmas Tree Style Neck Tie
Fineknot$6.52113 rev
Alizeal Mens 7.5cm Handmade Christmas Pattern Party Necktie 021
Alizeal$11.67163 rev
IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties
IZUS$5.273 rev
IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties
IZUS$3.993 rev
IZUS Festive Red-Necktie for Men Women Novelty-Neckties Christmas-Santa Ties Holidays Special Occasions
IZUS$5.252 rev
Trending
90-day click momentum
DEKIFNHG Funny Rabbit MenS Tie Funny Casual Neckties For Men Holiday Season Party Gifts
DEKIFNHG$10.064.0★
DORKEIXIA Snowflake Blue Snowflakes Christmas MenS Novelty Tie Necktie Neckties For Mens Wedding Party Work Casual Holiday Party Gifts
DORKEIXIA$12.624.3★
IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties
IZUS$3.994.4★
IZUS Mens Novelty Necktie Festive-Holiday-Necktie Formal Necktie for Christmas/Work/Special Occasions/Stylish-Dress Ties
IZUS$5.274.4★
YOHOWA American Flag Tie for Men Navy Blue Necktie with Tie Clip USA Flag Silk Pocket Square Cufflinks Set Formal Business Patriotic Party
YOHOWA$15.644.7★
What buyers say about christmas tie
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and festive”
“This one with its reasonable price tag is a spectacular get”
“color was perfect”
“Great design”
“soft”
“Excellent and exactly as described”
“Material is good”
“pocket square is good”
“Fit my husband”
“The tie is well stitched and feels smooth and comfortable, not scratchy”
What buyers complain about
“They are just kind of black with some purple something”
“Its a bit short for me. 6.”
“cannot be seen as it showed in the photos”
“Price? VERY low”
Top return reasons
Common questions
- Is christmas tie profitable to sell on Amazon United States?
- The niche generates $124K/yr across 37 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the christmas tie niche?
- 19 brands and 20 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in christmas tie?
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 5.2% — above our launch gate.
- When does demand for christmas tie peak?
- Demand peaks in Nov–Dec; the busiest month runs 198.2× the quietest.
- What does it cost to enter the christmas tie niche?
- Listings span $3.99–$39.85; the average listing price is $12.43 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.