Christmas Scarf

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

534K

Growth, 90 days vs prior 90

-46.1%

Conversion, latest week

1.1%

Market size, estimated

$65Ka year

Peak month

December319.0× the quietest month

Top search term

christmas scarf170K searches a year

Listings sell for $11.33 on average, from $4.84 to $29.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $11.33 that is $1K to $3K a year per listing.

Average price

$11.33under the $15 to $100 sweet spot

Price range

$4.84–$29.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.8%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #19,039 within Scarves & Wraps. It carries 933 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

94%

Out of stock, average day

7.1%

Average rank

#19,039in Scarves & Wraps

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

933per listing

Listings tracked

47

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months