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Christmas Robe

Fail

Shoppers spend an estimated $0 a year here, so Christmas Robe is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$0/yr90K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
38%top-5 click share · 19 brands · 23 sellers

Flapen Score

Christmas Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Christmas Robe is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Robe 90K times last year and spent an estimated $0. The top 5 brands take 64% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
christmas robe38K searches a year

02 · Price

A sale here is worth $30.98.

Listings sell for $30.98 on average, from $15.51 to $62.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $30.98 that is $0 to $3K a year per listing.

Average price
$30.98inside the $15 to $100 sweet spot
Price range
$15.51–$62.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #495 within Sleep & Lounge. It carries 3,161 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
88%
Out of stock, average day
24.5%
Average rank
#495in Sleep & Lounge
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,161per listing
Listings tracked
34

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Christmas Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

29%

  • Brand 121%
  • Brand 216%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Christmas Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 118.0× · 7 of 12 months tracked

Search terms

Top Christmas Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas robe38K/yr
  • christmas robes for women30K/yr
  • christmas robes10K/yr
  • womens christmas robe7K/yr
  • christmas robes for family5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Robe

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Thickness”
4.2%of orders come back
“not thick and bulky”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Christmas Robe questions

Answered from the same tracked data.