christmas robe
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.98avg listing price — sweet spot $15–$100
Price range
Incredible$15.51–$62.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,160.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 90K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, christmas robe is a $0/yr Amazon United States market (90K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
christmas robe market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $15K–$23K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #495
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 74%
- Out of stock
- 24.5%
- Avg brand age
- 47 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
23
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
29%
- Ekouaer21%
- ccko16%
- PAVILIA9%
- Berkshire Blanket9%
- Alexander Del Rossa9%
- iniber7%
Demand
Weekly Amazon search volume, last 29 weeks — -1.5% search growth over the last 90 days.Top christmas robe search terms
- christmas robe38K/yr
- christmas robes for women30K/yr
- christmas robes10K/yr
- womens christmas robe7K/yr
- christmas robes for family5K/yr
Top christmas robe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Berkshire Blanket Womens Warm Robe - Peanuts-themed Gift made with Exclusive VelvetLoft Fabric and Sherpa Collar Small
Berkshire Blanket$37.114.8★350 rev
Ekouaer Women Kimono Robes Full Length Knit Bathrobe Lightweight Soft Sleepwear V-neck Casual Ladies Loungewear Christmas Red Teddy Bear Large
Ekouaer$27.344.7★1,947 rev
ccko Plush Robes For Women Fleece Fuzzy Womens Robe Soft Warm Womens Bathrobe with Hood for Bath Spa Shower House
ccko$30.674.6★2,087 rev
PAVILIA Checker Red Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL
PAVILIA$19.934.5★3,475 rev
iniber Plush Robes for Women Womens Robe Long Fuzzy Fluffy Soft Warm Fleece Hooded Bathrobe
iniber$32.864.6★2,076 rev
Newest
by launch date
Ekouaer Womens Plush Hooded Robe Soft Fluffy Red Plaid Fleece Robe Long Warm Bathrobes Black and Red Plaid L
Ekouaer$30.53192 rev
Ekouaer Women Soft Robe Lightweight 3/4 Sleeve Bathrobes for Women Soft Knee Length House Robes with Side Pockets Red Christmas Teddy Bear M
Ekouaer$19.71841 rev
RONGTAI Womens Robes Plush Fleece Hooded Bathrobe Thick Nightgown with Pockets Fluffy Sleepwear (US Alpha Large Regular Regular Snowman)
RONGTAI$27.129,191 rev
PAVILIA Checker Red Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL
PAVILIA$19.933,475 rev
Ekouaer Women Kimono Robes Full Length Knit Bathrobe Lightweight Soft Sleepwear V-neck Casual Ladies Loungewear Christmas Red Teddy Bear Large
Ekouaer$27.341,947 rev
Trending
90-day click momentum
Ekouaer Womens Robe Long Knit Kimono Bathrobe Lightweight Sleepwear Soft Ladies Loungewear with Pockets Lake Green M
Ekouaer$22.264.7★
ccko Plush Robes For Women Fleece Fuzzy Womens Robe Soft Warm Womens Bathrobe with Hood for Bath Spa Shower House
ccko$32.944.6★
Del Rossa Sherpa Robes for Women Long Womens Robes Plus Size Robe Hood Snowflake Christmas Purple (A0273ANSLG)
Alexander Del Rossa$62.024.6★
Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
Yurhap$21.584.7★
Ekouaer Women Soft Robe Lightweight 3/4 Sleeve Bathrobes for Women Soft Knee Length House Robes with Side Pockets Red Christmas Teddy Bear M
Ekouaer$19.714.6★
What buyers say about christmas robe
What buyers praise and complain about, mined from review topics.What buyers love
“feels so luxurious”
“Warm and fluffy”
“Very comfortable”
“Well-made”
“Perfect fit”
“Pretty color”
“Good value”
“lightweight”
“Beautiful comfortable material”
“.also, washes well”
What buyers complain about
“not thick and bulky”
“It is a bit long for me”
“THE SLEEVES ARE TOO SHORT”
“Could have been a little more roomy in the hip area”
“Poorly constructed”
“Not soft”
“causes a TERRIBLE rash”
“Very thin”
“its so big, its uncomfortable”
“It looks like a home economics sewing project - gone wrong”
Top return reasons
Common questions
- Is christmas robe profitable to sell on Amazon United States?
- The niche generates $0/yr across 34 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the christmas robe niche?
- 19 brands and 23 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in christmas robe?
- Top complaints mined from reviews: Thickness, Size-Overall, Length. The return rate is 4.2%.
- What does it cost to enter the christmas robe niche?
- Listings span $15.51–$62.02; the average listing price is $30.98 (sweet spot $15–$100). The average incumbent carries 3,161 reviews — the moat a new listing must climb.