christmas pins
Worth a lookShows a thin review moat (154 avg reviews), but strong incumbent ratings (4.6★) keeps it on the watch list.
Review moat
Great154avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Okay$3.78–$25.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Avg price
Okay$10.48avg listing price — sweet spot $15–$100
Market size
Okay$176K$176K/yr · 578K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, christmas pins is a $176K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
christmas pins market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $210K–$262K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #42,413
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 51%
- Out of stock
- 12.4%
- Avg brand age
- 34 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
46
Top-5 brand share
44%
Top 20: 86%
Top-5 click share
28%
Top 20: 63%
Open market
51%
- DTOFOOT12%
- SANNIX11%
- Qenk10%
- PINK TOWN6%
- WEILYDF5%
- RLHRNDE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 82.3×
Top christmas pins search terms
- christmas pins114K/yr
- christmas brooches46K/yr
- christmas brooch105K/yr
- christmas brooches and pins for women16K/yr
- christmas brooches for women62K/yr
- christmas pin56K/yr
- christmas brooches and pins9K/yr
- holiday pins13K/yr
- christmas pins for women25K/yr
- christmas pins and brooches47K/yr
Top christmas pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DTOFOOT 12 Pcs Christmas Pins and Brooches for Women
DTOFOOT$17.334.5★257 rev
SANNIX 60Pcs Christmas Pins Christmas Enamel Lapel Pins Assorted Santa Claus Snowflake Snowman Holiday Cartoon Pin Badge for Clothes Bags Hats Accessories 30 Styles
SANNIX$15.224.6★816 rev
12 Pcs Christmas Brooch Pins Set for Women - Rhinestone Crystal Christmas Tree Wreath Snowman Reindeer Ornament Jewelry Pins Gift (Style-1)
Qenk$17.704.7★229 rev
SCASTOE Vintage Colored Christmas Tree Rhinestone Brooch Pin Wedding Party Jewelry
WEILYDF$6.514.5★821 rev
5Pcs Christmas Tree Brooch Pin Vintage Xmas Pins and Brooches for Women & Girls Crystal Rhinestone Enamel Jeweled Bulk Set Scarf Shawl Clip Jewelry Decorations Multicolor
Marsrut$9.975.0★5 rev
Newest
by launch date
Rhinestone Christmas Tree Brooch for Women Xmas Crystal Sparkling Lapel Pins Enamel Classic Retro Clothing Accessories Holiday Party Wedding Birthday Jewelry Gift-B
Pingyongchang$4.193 rev
Christmas Poinsettia Pins and Brooches for Women Large Enamel Flower Pins with Green Leaves Holiday Brooch Xmas Gifts/Stocking Stuffers/Party Favors/Scarf Decor FLB01D
FERVENT LOVE$11.5851 rev
5Pcs Christmas Tree Brooch Pin Vintage Xmas Pins and Brooches for Women & Girls Crystal Rhinestone Enamel Jeweled Bulk Set Scarf Shawl Clip Jewelry Decorations Multicolor
Marsrut$9.975 rev
RLHRNDE Christmas Rhinestone Crystal Brooch Pin for Women Man Elegant Xmas Hat Bell Snowmen Cat Garland Glove Reindeer Angel Boots Pins Fashion Sparkling Clothing Matching Christmas Jewelry Gift (Reindeer)
RLHRNDE$4.8032 rev
DTOFOOT 36PCS Christmas Pins Acrylic Xmas Lapel Pins for Cloth Hat Decor
DTOFOOT$11.14180 rev
Trending
90-day click momentumRLHRNDE Christmas Rhinestone Crystal Brooch Pin for Women Man Elegant Xmas Hat Bell Snowmen Cat Garland Glove Reindeer Angel Boots Pins Fashion Sparkling Clothing Matching Christmas Jewelry Gift (Reindeer)
RLHRNDE$4.804.6★
12 Pcs Christmas Brooch Pins Set with Rhinestone for Women Xmas Tree Deer Wreath Bell Brooches Set Christmas Ornaments Party Gift (Style-2)
Qenk$16.894.7★
ONLYJUMP Christmas Bell Brooch Pins for Women Girls Lovely Crystal Christmass Tree Snowflake Bell Reindeer Snowman Brooches Colorful Xmas Enamel Pins Holiday Party Gift (Two candy bar)
ONLYJUMP$4.074.6★
5Pcs Christmas Tree Brooch Pin Vintage Xmas Pins and Brooches for Women & Girls Crystal Rhinestone Enamel Jeweled Bulk Set Scarf Shawl Clip Jewelry Decorations Multicolor
Marsrut$9.975.0★
Rhinestone Christmas Tree Brooch for Women Xmas Crystal Sparkling Lapel Pins Enamel Classic Retro Clothing Accessories Holiday Party Wedding Birthday Jewelry Gift-B
Pingyongchang$4.194.6★
What buyers say about christmas pins
What buyers praise and complain about, mined from review topics.What buyers love
“seems well-made”
“Great gift idea”
“Great price”
“it was actually much better than expected”
“just the right size”
“These Christmas Pins Brightened my CoWorkers Spirit during the Holidays”
“Beautiful and sturdy”
“Bright colors”
“Beautiful Pins”
“Well made and lightweight”
What buyers complain about
“Quite small”
“Cheaply made broaches”
“They are beautiful and sparkly, unfortunately 80% of the items broke and fell apart”
“flimsy”
“Too heavy”
“Its false advertisement”
Top return reasons
Common questions
- Is christmas pins profitable to sell on Amazon United States?
- The niche generates $176K/yr across 70 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the christmas pins niche?
- 38 brands and 46 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in christmas pins?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.5%.
- When does demand for christmas pins peak?
- Demand peaks in Nov–Dec; the busiest month runs 82.3× the quietest.
- What does it cost to enter the christmas pins niche?
- Listings span $3.78–$25.26; the average listing price is $10.48 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.