Christmas Pajamas for Family

Shoppers searched for this 27.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.

Searches, last 12 months

27.8M

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

0.1%

Market size, estimated

$364Ka year

Peak month

December273.6× the quietest month

Top search term

matching pjs319K searches a year

Listings sell for $21.84 on average, from $9.19 to $65.08. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $21.84 that is $5K to $11K a year per listing.

Average price

$21.84inside the $15 to $100 sweet spot

Price range

$9.19–$65.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

6.5%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #2,443 within Sleep & Lounge. It carries 2,415 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

98%

Out of stock, average day

11.4%

Average rank

#2,443in Sleep & Lounge

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,415per listing

Listings tracked

201

76 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

76

Successful launches

7Amazon's first-year sales bar

Average brand age

32 months