Christmas Pajama Pants

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-15.8%

Conversion, latest week

0.1%

Market size, estimated

$57Ka year

Peak month

December766.8× the quietest month

Top search term

christmas pajama pants582K searches a year

Listings sell for $18.96 on average, from $8.36 to $57.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $18.96 that is $0 to $2K a year per listing.

Average price

$18.96inside the $15 to $100 sweet spot

Price range

$8.36–$57.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.3%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #5,479 within Sleep & Lounge. It carries 6,831 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

96%

Out of stock, average day

17.2%

Average rank

#5,479in Sleep & Lounge

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

6,831per listing

Listings tracked

125

37 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

37

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months