Christmas Outfits for Women

Shoppers searched for this 8.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $644K a year.

Searches, last 12 months

8.1M

Growth, 90 days vs prior 90

-69.3%

Conversion, latest week

0.2%

Market size, estimated

$644Ka year

Peak month

December74.9× the quietest month

Top search term

velvet dress876K searches a year

Listings sell for $49.65 on average, from $8.11 to $777.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $49.65 that is $0 to $5K a year per listing.

Average price

$49.65inside the $15 to $100 sweet spot

Price range

$8.11–$777.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

22.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #13,839 within Dresses. It carries 864 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

98%

Out of stock, average day

5.5%

Average rank

#13,839in Dresses

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

864per listing

Listings tracked

199

67 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

67

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months