Christmas Onesie

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+40.4%

Conversion, latest week

0.1%

Market size, estimated

$29Ka year

Peak month

December604.3× the quietest month

Top search term

christmas onesie394K searches a year

Listings sell for $28.12 on average, from $7.18 to $47.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $28.12 that is $0 to $3K a year per listing.

Average price

$28.12inside the $15 to $100 sweet spot

Price range

$7.18–$47.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #46,087 within Sleep & Lounge. It carries 1,629 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

99%

Out of stock, average day

27.8%

Average rank

#46,087in Sleep & Lounge

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,629per listing

Listings tracked

91

26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months