Christmas Nightgown for Women

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

398K

Growth, 90 days vs prior 90

+31.3%

Conversion, latest week

0.2%

Market size, estimated

$13Ka year

Peak month

December243.9× the quietest month

Top search term

christmas nightgown88K searches a year

Listings sell for $19.23 on average, from $9.40 to $35.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.23 that is $0 to $2K a year per listing.

Average price

$19.23inside the $15 to $100 sweet spot

Price range

$9.40–$35.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.0%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 41.4% of listings are out of stock. The average listing ranks #785 within Sleep & Lounge. It carries 2,866 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

99%

Out of stock, average day

41.4%

Average rank

#785in Sleep & Lounge

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,866per listing

Listings tracked

75

22 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months