Christmas Lingerie

Shoppers searched for this 925K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -82.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

925K

Growth, 90 days vs prior 90

-82.2%

Conversion, latest week

0.7%

Market size, estimated

$108Ka year

Peak month

December225.4× the quietest month

Top search term

red bra and panty set48K searches a year

Listings sell for $16.45 on average, from $4.99 to $36.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.45 that is $0 to $2K a year per listing.

Average price

$16.45inside the $15 to $100 sweet spot

Price range

$4.99–$36.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.1%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #14,683 within Lingerie. It carries 1,566 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

11.7%

Average rank

#14,683in Lingerie

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,566per listing

Listings tracked

145

36 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

36

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months