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Christmas Hoodie

Fail

Buyers convert on only 0.2% of searches, so Christmas Hoodie is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$33K/yr676K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
43%top-5 click share · 22 brands · 48 sellers

Flapen Score

Christmas Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Christmas Hoodie is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Hoodie 676K times last year and spent an estimated $33K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 676K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
676K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
0.2%
Market size, estimated
$33Ka year
Peak month
December520.9× the quietest month
Top search term
christmas hoodie202K searches a year

02 · Price

A sale here is worth $23.43.

Listings sell for $23.43 on average, from $5.27 to $39.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.43 that is $0 to $2K a year per listing.

Average price
$23.43inside the $15 to $100 sweet spot
Price range
$5.27–$39.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #63,031 within Fashion Hoodies & Sweatshirts. It carries 3,004 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
19.6%
Average rank
#63,031in Fashion Hoodies & Sweatshirts
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,004per listing
Listings tracked
31

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Christmas Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

48

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

40%

  • Brand 116%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Christmas Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 520.9×

Search terms

Top Christmas Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas hoodie202K/yr
  • christmas hoodies84K/yr
  • christmas hoodies for women84K/yr
  • christmas hoodies for men28K/yr
  • mens christmas hoodie40K/yr
  • christmas hoodie men63K/yr
  • womens christmas hoodie15K/yr
  • mens christmas hoodies11K/yr
  • xmas hoodie5K/yr
  • ugly christmas hoodie33K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Hoodie

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Warmth”
18%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Christmas Hoodie questions

Answered from the same tracked data.