christmas flannel
Skip itHigh returns (13.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.63avg listing price — sweet spot $15–$100
Price range
Incredible$15.01–$34.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 291K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad42,908.42avg incumbent reviews — the moat a new listing must climb
Returns
Bad13.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, christmas flannel is a $40K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 23/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
christmas flannel market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$38K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #486
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 12.1%
- Avg brand age
- 34 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
10
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
7%
- Legendary Whitetails29%
- Cromoncent19%
- Dubinik15%
- Amazon Essentials13%
- Megfie10%
- Alimens & Gentle7%
- Open — no brand owns it (1 brand, 7%)
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — -28.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 442.5×
Top christmas flannel search terms
- christmas flannel38K/yr
- red and green plaid shirt8K/yr
- christmas flannel shirt20K/yr
- red and green flannel shirt9K/yr
- red and green flannel5K/yr
- christmas plaid shirts for women45K/yr
- christmas plaid shirt28K/yr
- christmas flannel shirt women39K/yr
- mens christmas flannel15K/yr
- mens christmas plaid shirt14K/yr
Top christmas flannel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cromoncent Mens Casual Plaid Flannel Long Sleeve Button Down Shirts Christmas Green Red Large
Cromoncent$21.754.4★1,667 rev
Megfie Oversized Womens Flannel Plaid Soft Flannel Button Down Shirt Roll Up Long Sleeve Flannel Plaid Shirt Blouses Women(0070-ChristmasRed-S)
Megfie$21.014.2★1,894 rev
Legendary Whitetails Womens Flannel Long Sleeve 100% Cotton Button Up Shirt
Legendary Whitetails$25.914.4★15,861 rev
Dubinik 6 oz Flannel Shirt For Men Cotton Casual Button Down Long Sleeve
Dubinik$32.834.6★8,891 rev
Alimens & Gentle Mens Button Down Regular Fit Long Sleeve Plaid Flannel Casual Shirts
Alimens & Gentle$18.314.6★63,441 rev
Newest
by launch date
Zeagoo Fall Outfits for Women Flannel Plaid Shirt Christmas Green Tops
Zeagoo$22.2812 rev
Megfie Oversized Womens Flannel Plaid Soft Flannel Button Down Shirt Roll Up Long Sleeve Flannel Plaid Shirt Blouses Women(0070-ChristmasRed-S)
Megfie$21.011,894 rev
Dubinik 6 oz Mens Flannel Shirts Long Sleeve Flannel Shirt for Men Warm Casual Soft Cotton Button Down Plaid Mens Shirt Red and White
Dubinik$34.661,651 rev
Dubinik 6 oz Flannel Shirt For Men Cotton Casual Button Down Long Sleeve
Dubinik$32.838,891 rev
Cromoncent Mens Casual Plaid Flannel Long Sleeve Button Down Shirts Christmas Green Red Large
Cromoncent$21.751,667 rev
Trending
90-day click momentumZeagoo Fall Outfits for Women Flannel Plaid Shirt Christmas Green Tops
Zeagoo$22.284.6★
Dubinik 6 oz Mens Flannel Shirts Long Sleeve Flannel Shirt for Men Warm Casual Soft Cotton Button Down Plaid Mens Shirt Red and White
Dubinik$34.664.7★
Amazon Essentials Mens Regular Fit Long-Sleeve Flannel Shirt Soft Brushed Cotton Lightweight yet Warm Grey Plaid X-Large
Amazon Essentials$15.014.6★
Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid X-Large
Legendary Whitetails$31.684.6★
Cromoncent Mens Casual Plaid Flannel Long Sleeve Button Down Shirts Christmas Green Red Large
Cromoncent$21.754.4★
What buyers say about christmas flannel
What buyers praise and complain about, mined from review topics.What buyers love
“Comfy”
“Very well made”
“Great fit”
“Good quality perfect fit beautiful colors”
“perfect for cold days”
“soft and nice”
“Nice material”
“at a good price”
“the durability helped keep it that way”
“does not shrink when washed”
What buyers complain about
“it doesn't fit as well as it should”
“Shrinks”
“The sleeve length was longer than my arm”
Top return reasons
Common questions
- Is christmas flannel profitable to sell on Amazon United States?
- The niche generates $40K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (23/100).
- How competitive is the christmas flannel niche?
- 7 brands and 10 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in christmas flannel?
- Top complaints mined from reviews: Size-Overall, Shrinkage Resistance, Arm Fit. The return rate is 13.4% — above our launch gate.
- When does demand for christmas flannel peak?
- Demand peaks in Nov–Dec; the busiest month runs 442.5× the quietest.
- What does it cost to enter the christmas flannel niche?
- Listings span $15.01–$34.66; the average listing price is $25.63 (sweet spot $15–$100). The average incumbent carries 42,908 reviews — the moat a new listing must climb.