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Christmas Flannel

Fail

An estimated 13.4% of orders come back, so Christmas Flannel is a Fail.

Flapen Score
23
23 / 100
Ranks 16,633 of 16,930 Clothing, Shoes & Jewelry niches · −22 vs the category median of 45
Market size
$40K/yr291K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 10 sellers

Flapen Score

Christmas Flannel against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Christmas Flannel is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Flannel market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Flannel 291K times last year and spent an estimated $40K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
0.5%
Market size, estimated
$40Ka year
Peak month
December442.5× the quietest month
Top search term
christmas flannel38K searches a year

02 · Price

A sale here is worth $25.63.

Listings sell for $25.63 on average, from $15.01 to $34.66. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.63 that is $0 to $3K a year per listing.

Average price
$25.63inside the $15 to $100 sweet spot
Price range
$15.01–$34.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #486 within Button-Down Shirts. It carries 42,908 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#486in Button-Down Shirts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
42,908per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Christmas Flannel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Brand 129%
  • Brand 219%
  • Brand 315%
  • Brand 413%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (1 brand, 7%)

Demand

Christmas Flannel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Holiday '25Spike '26FebMarJulAugSepOctNovDecJanFebMarJun

Peak months: Nov, Dec · busiest ÷ quietest = 442.5×

Search terms

Top Christmas Flannel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas flannel38K/yr
  • red and green plaid shirt8K/yr
  • christmas flannel shirt20K/yr
  • red and green flannel shirt9K/yr
  • red and green flannel5K/yr
  • christmas plaid shirts for women45K/yr
  • christmas plaid shirt28K/yr
  • christmas flannel shirt women39K/yr
  • mens christmas flannel15K/yr
  • mens christmas plaid shirt14K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Flannel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
50%of negative reviews mention “Size-Overall”
13.4%of orders come back
“it doesn't fit as well as it should”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Flannel questions

Answered from the same tracked data.