Christmas Dresses for Women

Shoppers searched for this 30.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

30.0M

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

0.1%

Market size, estimated

$1.4Ma year

Peak month

October1.5× the quietest month

Top search term

wedding dress3.9M searches a year

Listings sell for $39.06 on average, from $9.06 to $266.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At $39.06 that is $4K to $10K a year per listing.

Average price

$39.06inside the $15 to $100 sweet spot

Price range

$9.06–$266.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

19.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #971 within Dresses. It carries 1,717 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

0.8%

Average rank

#971in Dresses

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

1,717per listing

Listings tracked

457

140 products launched here in the last 12 months. 75 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

140

Successful launches

75Amazon's first-year sales bar

Average brand age

35 months