Christmas Dresses

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

4.4M

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

0.1%

Market size, estimated

$96Ka year

Peak month

December679.8× the quietest month

Top search term

christmas dress1.9M searches a year

Listings sell for $31.34 on average, from $8.11 to $60.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $31.34 that is $0 to $3K a year per listing.

Average price

$31.34inside the $15 to $100 sweet spot

Price range

$8.11–$60.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

20.5%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #22,334 within Dresses. It carries 1,682 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

99%

Out of stock, average day

7.0%

Average rank

#22,334in Dresses

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,682per listing

Listings tracked

113

43 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

43

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months