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Christmas Costume

Maybe

Products sell for $24.39 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Christmas Costume is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$145K/yr692K searches / yr
90-day growth
+47.3%search demand this quarter
Competition
52%top-5 click share · 27 brands · 40 sellers

Flapen Score

Christmas Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Christmas Costume is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Costume 692K times last year and spent an estimated $145K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 692K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
692K
Growth, 90 days vs prior 90
+47.3%
Conversion, latest week
0.9%
Market size, estimated
$145Ka year
Peak month
December412.2× the quietest month
Top search term
christmas costume305K searches a year

02 · Price

A sale here is worth $24.39.

Listings sell for $24.39 on average, from $8.67 to $53.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.39 that is $0 to $2K a year per listing.

Average price
$24.39inside the $15 to $100 sweet spot
Price range
$8.67–$53.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #13,727 within Accessory Sets. It carries 258 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#13,727in Accessory Sets
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
258per listing
Listings tracked
37

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Christmas Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

40

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

52%

Top 20: 84%

Open market

31%

  • Brand 123%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Christmas Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 412.2×

Search terms

Top Christmas Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas costume305K/yr
  • christmas costumes192K/yr
  • christmas costumes for adults119K/yr
  • tacky christmas outfit22K/yr
  • funny christmas outfit16K/yr
  • funny christmas outfits28K/yr
  • christmas outfits for women funny10K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Costume

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
26%of negative reviews mention “Size-Overall”
7.4%of orders come back
“Too small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Christmas Costume questions

Answered from the same tracked data.