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Christmas Cape

Fail

An estimated 17.5% of orders come back, so Christmas Cape is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$21K/yr110K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
76%top-5 click share · 10 brands · 13 sellers

Flapen Score

Christmas Cape against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Christmas Cape is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Cape market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Cape 110K times last year and spent an estimated $21K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
0.7%
Market size, estimated
$21Ka year
Peak month
December131.7× the quietest month
Top search term
christmas cape20K searches a year

02 · Price

A sale here is worth $27.06.

Listings sell for $27.06 on average, from $13.85 to $38.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.06 that is $0 to $3K a year per listing.

Average price
$27.06inside the $15 to $100 sweet spot
Price range
$13.85–$38.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #2,348 within Girls. It carries 498 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
7.0%
Average rank
#2,348in Girls
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
498per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Christmas Cape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

13

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

20%

  • Brand 121%
  • Brand 217%
  • Brand 316%
  • Brand 410%
  • Brand 510%
  • Brand 66%

Demand

Christmas Cape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 131.7×

Search terms

Top Christmas Cape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas cape20K/yr
  • santa cape13K/yr
  • christmas cloak13K/yr
  • mrs claus cape8K/yr
  • santa cloak9K/yr
  • mrs claus coat4K/yr
  • christmas cape for women11K/yr
  • mrs claus cloak4K/yr
  • red christmas cape4K/yr
  • christmas cloak for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Cape

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Warmth”
20%of negative reviews mention “Size-Overall”
17.5%of orders come back
“Too small not the correct size”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Christmas Cape questions

Answered from the same tracked data.