Christmas Boxers
FailShoppers spend an estimated $23K a year here, so Christmas Boxers is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $23K/yr148K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 28%top-5 click share · 15 brands · 20 sellers
Flapen Score
Christmas Boxers against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Christmas Boxers is stronger. Inside it, weaker.
Market
The Christmas Boxers market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Boxers 148K times last year and spent an estimated $23K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $23Ka year
- Peak month
- December181.9× the quietest month
- Top search term
- christmas boxer briefs9K searches a year
02 · Price
A sale here is worth $15.39.
Listings sell for $15.39 on average, from $7.94 to $29.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.39 that is $0 to $2K a year per listing.
- Average price
- $15.39inside the $15 to $100 sweet spot
- Price range
- $7.94–$29.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #10,633 within Underwear. It carries 4,731 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 89%
- Out of stock, average day
- 27.0%
- Average rank
- #10,633in Underwear
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,731per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Christmas Boxers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
20
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
28%
Top 20: 75%
Open market
27%
- Brand 123%
- Brand 217%
- Brand 312%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Christmas Boxers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 181.9×
Search terms
Top Christmas Boxers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas boxer briefs9K/yr
- christmas underwear for men22K/yr
- mens christmas underwear27K/yr
- christmas boxers23K/yr
- christmas underwear13K/yr
- christmas boxers for men25K/yr
- mens christmas boxers19K/yr
- mens christmas boxer briefs7K/yr
- mens holiday underwear4K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Boxers
We read the reviews and the return reasons for every product selling here.
“Size up for better fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Boxers questions
Answered from the same tracked data.









