Christmas Beanie

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

450K

Growth, 90 days vs prior 90

-25.5%

Conversion, latest week

1.6%

Market size, estimated

$89Ka year

Peak month

December386.1× the quietest month

Top search term

funny christmas hats57K searches a year

Listings sell for $12.17 on average, from $7.07 to $17.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $12.17 that is $0 to $1K a year per listing.

Average price

$12.17under the $15 to $100 sweet spot

Price range

$7.07–$17.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

7.8%of orders · Amazon United States median 2.1%

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #10,841 within Skullies & Beanies. It carries 252 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

100%

Out of stock, average day

19.6%

Average rank

#10,841in Skullies & Beanies

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

252per listing

Listings tracked

11

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months