Choker Necklace for Women

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

3.3%

Market size, estimated

$1.3Ma year

Peak month

October2.4× the quietest month

Top search term

choker779K searches a year

Listings sell for $11.62 on average, from $4.40 to $19.91. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $11.62 that is $29K to $35K a year per listing.

Average price

$11.62under the $15 to $100 sweet spot

Price range

$4.40–$19.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$29K–$35K

Returns

4.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Chokers. It carries 1,483 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#170in Chokers

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,483per listing

Listings tracked

23

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months