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Chocolate Brown Sweaters for Women

Fail

Demand is soft, at -70.2% this quarter, so Chocolate Brown Sweaters for Women is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$55K/yr324K searches / yr
90-day growth
-70.2%search demand this quarter
Competition
17%top-5 click share · 27 brands · 32 sellers

Flapen Score

Chocolate Brown Sweaters for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chocolate Brown Sweaters for Women is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Brown Sweaters for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Chocolate Brown Sweaters for Women 324K times last year and spent an estimated $55K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -70.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-70.2%
Conversion, latest week
0.5%
Market size, estimated
$55Ka year
Peak month
November15.2× the quietest month
Top search term
amazon essentials sweater67K searches a year

02 · Price

A sale here is worth $33.39.

Listings sell for $33.39 on average, from $9.52 to $124.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.39 that is $0 to $3K a year per listing.

Average price
$33.39inside the $15 to $100 sweet spot
Price range
$9.52–$124.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #448 within Sweaters. It carries 7,543 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
1.1%
Average rank
#448in Sweaters
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
7,543per listing
Listings tracked
138

04 · Newcomers

6 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Chocolate Brown Sweaters for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

32

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

17%

Top 20: 42%

Open market

22%

  • Brand 151%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Chocolate Brown Sweaters for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.2×

Search terms

Top Chocolate Brown Sweaters for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon essentials sweater67K/yr
  • womens cashmere sweater93K/yr
  • amazon essentials sweater women27K/yr
  • dark brown sweater70K/yr
  • professional sweater8K/yr
  • beige sweater for women15K/yr
  • beige sweater women13K/yr
  • casual pullover sweaters for women4K/yr
  • women crew neck sweater8K/yr
  • tan sweaters7K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Brown Sweaters for Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
13.6%of orders come back
“size down”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Chocolate Brown Sweaters for Women questions

Answered from the same tracked data.