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Chloe Descendants Costume

Fail

Shoppers spend an estimated $36K a year here, so Chloe Descendants Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$36K/yr43K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
56%top-5 click share · 10 brands · 108 sellers

Flapen Score

Chloe Descendants Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chloe Descendants Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chloe Descendants Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Chloe Descendants Costume 43K times last year and spent an estimated $36K. The top 5 brands take 93% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
3.5%
Market size, estimated
$36Ka year
Peak month
October45.3× the quietest month
Top search term
chloe descendants costume15K searches a year

02 · Price

A sale here is worth $23.56.

Listings sell for $23.56 on average, from $10.72 to $42.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $23.56 that is $0 to $2K a year per listing.

Average price
$23.56inside the $15 to $100 sweet spot
Price range
$10.72–$42.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #2,824 within Girls. It carries 187 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
70%
Out of stock, average day
4.7%
Average rank
#2,824in Girls
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
187per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Chloe Descendants Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

108

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

6%

  • Brand 135%
  • Brand 229%
  • Brand 321%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Chloe Descendants Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 45.3×

Search terms

Top Chloe Descendants Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chloe descendants costume15K/yr
  • chloe doll2K/yr
  • chloe charming costume2K/yr
  • descendants chloe costume3K/yr
  • descendants chloe1K/yr
  • chloe descendants doll2K/yr
  • chloe costume2K/yr
  • chloe descendants978/yr
  • chloe from descendants costume2K/yr
  • chloe rise of red costume1K/yr

Reviews and returns

What reviews say buyers love and hate about Chloe Descendants Costume

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Beware: traditional Barbie shoes do not fit because her feet are bulkier. see photo for comparison”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chloe Descendants Costume questions

Answered from the same tracked data.