childrens coats
Skip itSoft demand (-83.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.20avg listing price — sweet spot $15–$100
Price range
Great$6.74–$53.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great483.07avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 76K searches
Growth
Bad-83.9%90-day search growth — must beat 0% to launch
Returns
Bad12.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, childrens coats is a $58K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
childrens coats market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #4,215
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 80%
- Out of stock
- 14.4%
- Avg brand age
- 41 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
15
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
45%
Top 20: 100%
Open market
22%
- SOBAPRA21%
- Miss Bei18%
- Generic14%
- The Children's Place11%
- IDTALHZY8%
- Vinmin7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -83.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 34.0×
Top childrens coats search terms
- childrens coats19K/yr
- childrens coat6K/yr
- children coats winter clearance6K/yr
- kids clearance winter coats5K/yr
- kids warm jacket5K/yr
- coats kids4K/yr
- children coats6K/yr
- childrens winter coats clearance5K/yr
- child coat4K/yr
- kids coats clearance sale17K/yr
Top childrens coats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Snow Coat Boys and Girls Fleece Hooded Snowboarding Jacket
SOBAPRA$32.634.7★141 rev
Girls Outerwear Jackets & Coats Toddler Winter Coat Boys Size 6-7 Kids Winter Coat Girls Puffer Jacket Baby Warm Coats Boys Packable Outerwear For School And Outdoor Activities
Generic$6.744.3★22 rev
IDTALHZY Kids Ski Jacket Waterproof Winter Coat Boys and Girls Fleece Snowboarding Jackets with Detachable Hood
IDTALHZY$40.554.7★873 rev
Miss Bei Girls Puffer Down Coat Winter Jacket Parka Down Coat with Fur Hood blue 120CM
Miss Bei$25.224.3★422 rev
Vinmin Kids Winter Latest Thicken Hooded Jacket Warm Quilted Coat Casual Outdoor Cool Cute for Boys Girls Autumn Spring
Vinmin$35.574.4★1,789 rev
Newest
by launch dateGirls Outerwear Jackets & Coats Toddler Winter Coat Boys Size 6-7 Kids Winter Coat Girls Puffer Jacket Baby Warm Coats Boys Packable Outerwear For School And Outdoor Activities
Generic$6.7422 rev
Kids Warm Winter Coat Girls Boys Puffer Jacket Zip Up Down Jackets Casual Long Sleeve Outdoor Outerwear 3-12 Years
Generic$9.931 rev
AUBZOZO Girls Winter Waterproof Coats Hooded Kids Fleece-Lined Snow Parka Insulated Quilted Puffer Jacket
AUBZOZO$27.73104 rev
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Snow Coat Boys and Girls Fleece Hooded Snowboarding Jacket
SOBAPRA$32.63141 rev
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA$32.6198 rev
Trending
90-day click momentumAUBZOZO Girls Winter Waterproof Coats Hooded Kids Fleece-Lined Snow Parka Insulated Quilted Puffer Jacket
AUBZOZO$27.734.7★
Miss Bei Girls Puffer Down Coat Winter Jacket Parka Down Coat with Fur Hood pure yellow 140CM
Miss Bei$21.074.3★
Kids Warm Winter Coat Girls Boys Puffer Jacket Zip Up Down Jackets Casual Long Sleeve Outdoor Outerwear 3-12 Years
Generic$9.935.0★
Pursky Girls Winter Coats Waterproof Fur Hooded Snow Ski Fleece Jacket Blue 6/7
Pursky$53.004.6★
Wyeysyt Girls Winter Long Coat Waterproof Kids Outerwear Warm Parka Puffer Jacket with Hood(Purple-9Y)
Wyeysyt$17.584.5★
What buyers say about childrens coats
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and very thick”
“Warm and Functional”
“Fits her well”
“an all around perfect jacket for the inexpensive price”
“Quality and comfort”
“Good quality and very thick”
“the zipper is durable which is good because she is tough on them”
“Warm and cute print”
“Perfect jacket for snowy weather”
“Color is very nice”
What buyers complain about
“Has faux fur lining for extra warmth feel”
“the price felt a bit high for me”
Top return reasons
Common questions
- Is childrens coats profitable to sell on Amazon United States?
- The niche generates $58K/yr across 15 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -83.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the childrens coats niche?
- 10 brands and 15 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in childrens coats?
- Top complaints mined from reviews: Lining Quality, Value For Money. The return rate is 12.0% — above our launch gate.
- When does demand for childrens coats peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 34.0× the quietest.
- What does it cost to enter the childrens coats niche?
- Listings span $6.74–$53.00; the average listing price is $27.20 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.