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Chiefs Bracelets

Fail

Shoppers spend an estimated $3K a year here, so Chiefs Bracelets is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$3K/yr21K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
66%top-5 click share · 6 brands · 10 sellers

Flapen Score

Chiefs Bracelets against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chiefs Bracelets is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiefs Bracelets market on Amazon at a glance

Shoppers on Amazon United States searched for Chiefs Bracelets 21K times last year and spent an estimated $3K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Aug–Sep–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
0.9%
Market size, estimated
$3Ka year
Peak month
September10.2× the quietest month
Top search term
kansas city chiefs bracelets3K searches a year

02 · Price

A sale here is worth $17.34.

Listings sell for $17.34 on average, from $8.82 to $23.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $17.34 that is $0 to $2K a year per listing.

Average price
$17.34inside the $15 to $100 sweet spot
Price range
$8.82–$23.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #87 within Jewelry. It carries 1,673 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
6.8%
Average rank
#87in Jewelry
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,673per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Chiefs Bracelets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Chiefs Bracelets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.2×

Search terms

Top Chiefs Bracelets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city chiefs bracelets3K/yr
  • chiefs bracelet3K/yr
  • kansas city chiefs bracelet4K/yr
  • kc chiefs bracelets for women3K/yr
  • chiefs bracelets for women5K/yr
  • chiefs bracelets3K/yr
  • kansas city chiefs friendship bracelet150/yr
  • chiefs friendship bracelet65/yr

Reviews and returns

What reviews say buyers love and hate about Chiefs Bracelets

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Color”
3.7%of orders come back
“After a couple wears the color wears off”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chiefs Bracelets questions

Answered from the same tracked data.