Chiefs Beanie
FailDemand is soft, at -60.9% this quarter, so Chiefs Beanie is a Fail.
- Flapen Score
- 30 / 100Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 4530
- Market size
- $12K/yr55K searches / yr
- 90-day growth
- -60.9%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 12 sellers
Flapen Score
Chiefs Beanie against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chiefs Beanie is stronger. Inside it, weaker.
Market
The Chiefs Beanie market on Amazon at a glance
Shoppers on Amazon United States searched for Chiefs Beanie 55K times last year and spent an estimated $12K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -60.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $12Ka year
- Peak month
- December123.1× the quietest month
- Top search term
- kansas city chiefs beanie13K searches a year
02 · Price
A sale here is worth $19.76.
Listings sell for $19.76 on average, from $11.32 to $32.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.76 that is $0 to $2K a year per listing.
- Average price
- $19.76inside the $15 to $100 sweet spot
- Price range
- $11.32–$32.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #4,261 within Skullies & Beanies. It carries 454 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #4,261in Skullies & Beanies
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 454per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Chiefs Beanie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Kansas City Chiefs)
- Price
- $30.30
- Rating
- 4.7/5
- Reviews
- 1,174
- Age
- 3y ago

FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
- Price
- $20.46
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 1y ago

New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size
- Price
- $26.29
- Rating
- 4.8/5
- Reviews
- 756
- Age
- 3y ago

Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)
- Price
- $20.96
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 1y ago

YANGUMGUAN Football Beanie Hat for Men and Women Super Soft Pompom Knit Cap Winter Skullcap Toque
- Price
- $11.32
- Rating
- 4.7/5
- Reviews
- 301
- Age
- 1y ago
Trending
estimated 90-day click momentum
Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - Kansas City Chiefs
- Price
- $26.80
- Rating
- 4.8/5
- Reviews
- 219
- Age
- 4y ago

JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts
- Price
- $17.24
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 1y ago

FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
- Price
- $20.46
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 1y ago

Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat
- Price
- $17.22
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago

New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size
- Price
- $26.29
- Rating
- 4.8/5
- Reviews
- 756
- Age
- 3y ago
Newest
by launch date
FOCO Kansas City Chiefs NFL Stretch Glove & Big Wordmark Stripe Pom Beanie - Bundle Team Color
- Price
- $21.95
- Rating
- 4.7/5
- Reviews
- 485
- Age
- 8mo ago

Football Fans Embroidered Beanie Hat Football Team City Skull Beanie Hats Christmas Best Gift for Men Women
- Price
- $16.04
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 1y ago

JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts
- Price
- $17.24
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 1y ago

Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)
- Price
- $20.96
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 1y ago

FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
- Price
- $20.46
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
12
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
14%
- New Era34%
- Outerstuff17%
- FOCO14%
- YANGUMGUAN7%
- mtstaowe7%
- aoenbork6%
- Open — no brand owns it (5 brands, 14%)
Demand
Chiefs Beanie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 123.1×
Search terms
Top Chiefs Beanie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kansas city chiefs beanie13K/yr
- chiefs beanie22K/yr
- kc chiefs beanie6K/yr
- chiefs beanie women4K/yr
- chiefs winter hat5K/yr
- chiefs stocking hat5K/yr
Reviews and returns
What reviews say buyers love and hate about Chiefs Beanie
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chiefs Beanie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









