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Chicken Wing Costume

Fail

Shoppers spend an estimated $18K a year here, so Chicken Wing Costume is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$18K/yr87K searches / yr
90-day growth
+43.7%search demand this quarter
Competition
51%top-5 click share · 28 brands · 39 sellers

Flapen Score

Chicken Wing Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chicken Wing Costume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Wing Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Chicken Wing Costume 87K times last year and spent an estimated $18K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+43.7%
Conversion, latest week
0.9%
Market size, estimated
$18Ka year
Peak month
October39.5× the quietest month
Top search term
chicken nugget costume46K searches a year

02 · Price

A sale here is worth $22.40.

Listings sell for $22.40 on average, from $6.69 to $73.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $22.40 that is $0 to $2K a year per listing.

Average price
$22.40inside the $15 to $100 sweet spot
Price range
$6.69–$73.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #23,335 within Girls. It carries 628 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
78%
Out of stock, average day
5.8%
Average rank
#23,335in Girls
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
628per listing
Listings tracked
32

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Chicken Wing Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

39

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

51%

Top 20: 90%

Open market

42%

  • Brand 113%
  • Brand 212%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Chicken Wing Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 39.5×

Search terms

Top Chicken Wing Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken nugget costume46K/yr
  • chicken wing costume14K/yr
  • fried chicken costume14K/yr
  • chicken nugget costume kids10K/yr
  • chicken nugget halloween costume2K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Wing Costume

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gifting Purpose”
100%of negative reviews mention “Color”
4.3%of orders come back
“The color is off”
A buyer, on “Color”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chicken Wing Costume questions

Answered from the same tracked data.