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Chicago Blackhawks

Fail

Demand is soft, at -57.1% this quarter, so Chicago Blackhawks is a Fail.

Flapen Score
26
26 / 100
Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 45
Market size
$85K/yr189K searches / yr
90-day growth
-57.1%search demand this quarter
Competition
90%top-5 click share · 8 brands · 15 sellers

Flapen Score

Chicago Blackhawks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chicago Blackhawks is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicago Blackhawks market on Amazon at a glance

Shoppers on Amazon United States searched for Chicago Blackhawks 189K times last year and spent an estimated $85K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-57.1%
Conversion, latest week
1.4%
Market size, estimated
$85Ka year
Peak month
December12.4× the quietest month
Top search term
chicago blackhawks108K searches a year

02 · Price

A sale here is worth $31.33.

Listings sell for $31.33 on average, from $12.54 to $40.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $31.33 that is $0 to $3K a year per listing.

Average price
$31.33inside the $15 to $100 sweet spot
Price range
$12.54–$40.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #18,477 within Baseball Caps. It carries 310 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
13.1%
Average rank
#18,477in Baseball Caps
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
310per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Chicago Blackhawks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

6%

  • Brand 152%
  • Brand 218%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Chicago Blackhawks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Chicago Blackhawks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicago blackhawks108K/yr
  • blackhawks65K/yr
  • blackhawks merch7K/yr
  • black hawks5K/yr
  • black hawks merch4K/yr

Reviews and returns

What reviews say buyers love and hate about Chicago Blackhawks

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
7.3%of orders come back
“Runs oversized”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chicago Blackhawks questions

Answered from the same tracked data.