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Chicago Bears Baby Clothes

Fail

Demand is soft, at -52.5% this quarter, so Chicago Bears Baby Clothes is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$82K/yr166K searches / yr
90-day growth
-52.5%search demand this quarter
Competition
59%top-5 click share · 12 brands · 17 sellers

Flapen Score

Chicago Bears Baby Clothes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chicago Bears Baby Clothes is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicago Bears Baby Clothes market on Amazon at a glance

Shoppers on Amazon United States searched for Chicago Bears Baby Clothes 166K times last year and spent an estimated $82K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Aug–Sep–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-52.5%
Conversion, latest week
2.1%
Market size, estimated
$82Ka year
Peak month
September4.0× the quietest month
Top search term
chicago bears baby clothes46K searches a year

02 · Price

A sale here is worth $23.83.

Listings sell for $23.83 on average, from $12.50 to $33.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.83 that is $0 to $2K a year per listing.

Average price
$23.83inside the $15 to $100 sweet spot
Price range
$12.50–$33.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 42.6% of listings are out of stock. The average listing ranks #254 within Baby Boys. It carries 352 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
42.6%
Average rank
#254in Baby Boys
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
24

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Chicago Bears Baby Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

10%

  • Brand 138%
  • Brand 220%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 10%)

Demand

Chicago Bears Baby Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Chicago Bears Baby Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicago bears baby clothes46K/yr
  • chicago bears baby25K/yr
  • chicago bears onesie23K/yr
  • chicago bears infant apparel14K/yr
  • baby chicago bears8K/yr
  • chicago bears onesies baby boy8K/yr
  • bears baby clothes8K/yr
  • chicago bears baby girl clothes7K/yr
  • chicago bears onesie baby girl6K/yr
  • baby bears jersey5K/yr

Reviews and returns

What reviews say buyers love and hate about Chicago Bears Baby Clothes

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
75%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Size is wrong”
A buyer, on “Size-Overall”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chicago Bears Baby Clothes questions

Answered from the same tracked data.