chewbacca mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$112.52avg listing price — sweet spot $15–$100
Growth
Good+52.1%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good$360K$360K/yr · 65K searches
Review moat
Good1,360.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.6%return rate — above 5% kills the launch gate
Price range
Bad$12.22–$406.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chewbacca mask is a $360K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
chewbacca mask market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- $338K–$450K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #13,857
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 89%
- Out of stock
- 14.3%
- Avg brand age
- 53 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- STAR WARS77%
- eLymwoo14%
- Fun Costumes9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.1% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 6.1×
Top chewbacca mask search terms
- chewbacca mask52K/yr
- chewbacca mask with sound6K/yr
- wookie mask3K/yr
- chewbacca mask adult4K/yr
Top chewbacca mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STAR WARS Movie Roaring Chewbacca Wookiee Sounds Mask Funny GRAAAAWR Noises Sound Effects 5+ (Amazon Exclusive)
STAR WARS$29.904.7★9,613 rev
STAR WARS Chewbacca Costume I Am Chewie Adult T-Shirt (Brown Large)
STAR WARS$22.314.2★7 rev
eLymwoo Chew bakka Mask Ape Cosplay Helmet Full Head Latex Flexible Halloween Costume Prop Fancy Ball Soft Headgear (One mask only)
eLymwoo$28.613.2★43 rev
STAR WARS Mens Chewbacca Full Character Cosplay Soft Fuzzy Crew Socks
STAR WARS$12.224.7★171 rev
eLymwoo Chew bakka Mask Ape Cosplay Full Head Latex Flexible Helmet Halloween Costume Prop Fancy Ball Soft Headgear (1 Mask wz Long Hair Mouth Movable)
eLymwoo$36.464.4★23 rev
Newest
by launch dateSTAR WARS Chewbacca Costume I Am Chewie Adult T-Shirt (Brown Large)
STAR WARS$22.317 rev
Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Small/Medium
Fun Costumes$406.711 rev
Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Large/X-Large
Fun Costumes$398.311 rev
eLymwoo Chew bakka Mask Ape Cosplay Full Head Latex Flexible Helmet Halloween Costume Prop Fancy Ball Soft Headgear (1 Mask wz Long Hair Mouth Movable)
eLymwoo$36.4623 rev
eLymwoo Chew bakka Mask Ape Cosplay Helmet Full Head Latex Flexible Halloween Costume Prop Fancy Ball Soft Headgear (One mask only)
eLymwoo$28.6143 rev
Trending
90-day click momentumSTAR WARS Chewbacca Costume I Am Chewie Adult T-Shirt (Brown Large)
STAR WARS$22.314.2★
Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Small/Medium
Fun Costumes$406.715.0★
Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Large/X-Large
Fun Costumes$398.315.0★
STAR WARS Onesie | Chewbacca Onesie Adult | Mens Fleece Pajamas Size Large Brown
STAR WARS$60.664.7★
eLymwoo Chew bakka Mask Ape Cosplay Helmet Full Head Latex Flexible Halloween Costume Prop Fancy Ball Soft Headgear (One mask only)
eLymwoo$28.613.2★
What buyers say about chewbacca mask
What buyers praise and complain about, mined from review topics.What buyers love
“So much fun”
“Great investment”
“Great gift”
“Noise is perfect”
“Great overall quality”
“fit Great product”
“Super durable”
“Felt comfortable enough to keep on for play time”
“fluffy so maybe they are better for cold days”
“It has great battery life, its comfortable. according to my daughter., and it's very easy to put on and take off”
What buyers complain about
“does not fit in my adult face, it should have an internal adjustment to increase the size between the forehead and the jaw”
“Too funny”
“They are bulky”
Top return reasons
Common questions
- Is chewbacca mask profitable to sell on Amazon United States?
- The niche generates $360K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the chewbacca mask niche?
- 3 brands and 10 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chewbacca mask?
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Weight Heavy. The return rate is 5.6% — above our launch gate.
- When does demand for chewbacca mask peak?
- Demand peaks in Oct–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the chewbacca mask niche?
- Listings span $12.22–$406.71; the average listing price is $112.52 (sweet spot $15–$100). The average incumbent carries 1,361 reviews — the moat a new listing must climb.