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Cheshire Cat Ears

Fail

Shoppers spend an estimated $13K a year here, so Cheshire Cat Ears is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$13K/yr78K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
67%top-5 click share · 12 brands · 13 sellers

Flapen Score

Cheshire Cat Ears against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cheshire Cat Ears is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheshire Cat Ears market on Amazon at a glance

Shoppers on Amazon United States searched for Cheshire Cat Ears 78K times last year and spent an estimated $13K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
1.0%
Market size, estimated
$13Ka year
Peak month
October40.0× the quietest month
Top search term
cheshire cat ears65K searches a year

02 · Price

A sale here is worth $16.57.

Listings sell for $16.57 on average, from $6.85 to $25.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.57 that is $0 to $2K a year per listing.

Average price
$16.57inside the $15 to $100 sweet spot
Price range
$6.85–$25.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #975 within Accessory Sets. It carries 400 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
7.9%
Average rank
#975in Accessory Sets
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
400per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cheshire Cat Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

13

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

20%

  • Brand 142%
  • Brand 212%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Cheshire Cat Ears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 40.0×

Search terms

Top Cheshire Cat Ears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheshire cat ears65K/yr
  • pink and purple cat ears10K/yr
  • chesire cat ears3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheshire Cat Ears

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
9.7%of orders come back
“Not high quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cheshire Cat Ears questions

Answered from the same tracked data.