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Cherry Red Sunglasses

Fail

Shoppers spend an estimated $35K a year here, so Cherry Red Sunglasses is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$35K/yr38K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
66%top-5 click share · 11 brands · 13 sellers

Flapen Score

Cherry Red Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cherry Red Sunglasses is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherry Red Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Cherry Red Sunglasses 38K times last year and spent an estimated $35K. The top 5 brands take 84% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.3%
Market size, estimated
$35Ka year
Top search term
cherry red sunglasses27K searches a year

02 · Price

A sale here is worth $14.52.

Listings sell for $14.52 on average, from $10.67 to $16.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $14.52 that is $1K to $4K a year per listing.

Average price
$14.52under the $15 to $100 sweet spot
Price range
$10.67–$16.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #861 within Sunglasses & Eyewear Accessories. It carries 603 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#861in Sunglasses & Eyewear Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
603per listing
Listings tracked
18

04 · Newcomers

9 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cherry Red Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

  • Brand 124%
  • Brand 222%
  • Brand 320%
  • Brand 412%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Search terms

Top Cherry Red Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cherry red sunglasses27K/yr
  • cherry red aviators7K/yr
  • cherry red aviator sunglasses3K/yr

Reviews and returns

What reviews say buyers love and hate about Cherry Red Sunglasses

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
22%of negative reviews mention “Size-Overall”
4.4%of orders come back
“The lenses are large”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cherry Red Sunglasses questions

Answered from the same tracked data.