cherry purse
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.59avg listing price — sweet spot $15–$100
Review moat
Great237.55avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Price range
Okay$9.63–$246.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$156K$156K/yr · 346K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cherry purse is a $156K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cherry purse market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $150K–$188K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,570
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 13.9%
- Avg brand age
- 21 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
30
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
43%
Top 20: 81%
Open market
41%
- ENJOININ21%
- Coach14%
- AOIR8%
- MZHOPEHB5%
- SongKedora5%
- Miss Adola5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +9.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Top cherry purse search terms
- cherry purse167K/yr
- cherry bag69K/yr
- cherry tote bag30K/yr
- cherry purses for women18K/yr
- cherry bags11K/yr
- cherry handbag11K/yr
- cherry tote8K/yr
- cherry print purse7K/yr
- cherry crossbody bag8K/yr
- cherry purses6K/yr
Top cherry purse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ENJOININ Sequins Red Cherry Purse Shoulder Bag Womens Novelty Crossbody
ENJOININ$21.464.7★543 rev
Box Program Cherry Print Penn
Coach$173.644.7★54 rev
Y2K Fashion Coquette Wine Burgundy Dark Red Cherry Faux Vegan Leather Circle Bucket Tote Bags For Women Trendy Cute Small Cherry Designer Purses For Womens Shoulder Handbag Bolso Rojo Para Mujer
MZHOPEHB$15.614.1★60 rev
COACH Cherry Embroidered Denim Cargo Tote 26
Coach$246.574.8★884 rev
AOIR Red Purses for Women Trendy Y2K Faux Leather Clutch Purse with Cherry Pendant Crossbody Shoulder Bag and Handbags
AOIR$20.524.8★115 rev
Newest
by launch date
Sunwel Fashion Cute Small Crossbody Bag with Fruit Prints Boston Bag for Women Girls (CHERRY)
Sunwel Fashion$21.632 rev
Modacarry Girly Fruit Prints Crossbody Bag Cute Cherry Strawberry Blackberry Top Handle Boston Bag for Women Girls (CHERRY)
Modacarry$22.293 rev
COACH Cherry Embroidered Denim Cargo Tote 26
Coach$246.57884 rev
Embroidered Cherry Denim Cargo Tote 20
Coach$171.90794 rev
Shoulder Bag for Women Cute Cherry Underarm Purse Retro Clutch Hobo Handbag Small Crossbody Bags (Black)
LUXE SAGEA$19.5632 rev
Trending
90-day click momentumSunwel Fashion Cute Small Crossbody Bag with Fruit Prints Boston Bag for Women Girls (CHERRY)
Sunwel Fashion$21.635.0★
Modacarry Girly Fruit Prints Crossbody Bag Cute Cherry Strawberry Blackberry Top Handle Boston Bag for Women Girls (CHERRY)
Modacarry$22.293.6★
ALAZA Red Cherry Pattern Mini Backpack Purse for Women Travel Bag Lightweight Shoulder Bag Fashion Daypack184
ALAZA$25.495.0★
Shoulder Bag for Women Cute Cherry Underarm Purse Retro Clutch Hobo Handbag Small Crossbody Bags (Black)
LUXE SAGEA$19.564.7★
AOIR Black Purses for Women Trendy Y2K Faux Leather Clutch Purse with Cherry Pendant Crossbody Shoulder Bag and Handbags
AOIR$19.974.8★
What buyers say about cherry purse
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“I like this bag a lot it fits everything I need”
“Excellent value”
“The design is also super cute”
“Nice coloring”
“Very sturdy material”
“It seems to be a pretty durable”
“The keychain is a great add on”
“The two strap option is nice”
“Just as described”
What buyers complain about
“Too small”
“It was heavier than I expected it to be”
“not completely white a bit more on the cream side”
“I do wish the price point was a bit less than $20”
“Its faux leather”
“Very flimsy”
“the handles done lay down”
“however she said the stitching was a little poor”
“I will say the material is a little light”
“so annoyed as its a gift for someone”
Top return reasons
Common questions
- Is cherry purse profitable to sell on Amazon United States?
- The niche generates $156K/yr across 33 tracked products. 12 of 21 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the cherry purse niche?
- 26 brands and 30 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in cherry purse?
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Color. The return rate is 4.8%.
- When does demand for cherry purse peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the cherry purse niche?
- Listings span $9.63–$246.57; the average listing price is $37.59 (sweet spot $15–$100). The average incumbent carries 238 reviews — the moat a new listing must climb.