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Cherry Purse

Fail

Buyers convert on only 1.2% of searches, so Cherry Purse is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$156K/yr346K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
43%top-5 click share · 26 brands · 30 sellers

Flapen Score

Cherry Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cherry Purse is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherry Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Cherry Purse 346K times last year and spent an estimated $156K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
1.2%
Market size, estimated
$156Ka year
Peak month
June2.3× the quietest month
Top search term
cherry purse167K searches a year

02 · Price

A sale here is worth $37.59.

Listings sell for $37.59 on average, from $9.63 to $246.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $37.59 that is $0 to $4K a year per listing.

Average price
$37.59inside the $15 to $100 sweet spot
Price range
$9.63–$246.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #1,570 within Crossbody Bags. It carries 238 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#1,570in Crossbody Bags
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
238per listing
Listings tracked
33

04 · Newcomers

12 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
12Amazon's first-year sales bar
Average brand age
21 months

Products

Top Cherry Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

30

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

43%

Top 20: 81%

Open market

41%

  • Brand 121%
  • Brand 214%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Cherry Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Cherry Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cherry purse167K/yr
  • cherry bag69K/yr
  • cherry tote bag30K/yr
  • cherry purses for women18K/yr
  • cherry bags11K/yr
  • cherry handbag11K/yr
  • cherry tote8K/yr
  • cherry print purse7K/yr
  • cherry crossbody bag8K/yr
  • cherry purses6K/yr

Reviews and returns

What reviews say buyers love and hate about Cherry Purse

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Too small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cherry Purse questions

Answered from the same tracked data.