- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $25K/yr28K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 42 sellers
Flapen Score
Cher Wig against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cher Wig is stronger. Inside it, weaker.
Market
The Cher Wig market on Amazon at a glance
Shoppers on Amazon United States searched for Cher Wig 28K times last year and spent an estimated $25K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $25Ka year
- Peak month
- October7.7× the quietest month
- Top search term
- cher wig23K searches a year
02 · Price
A sale here is worth $18.02.
Listings sell for $18.02 on average, from $9.88 to $24.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $18.02 that is $2K to $5K a year per listing.
- Average price
- $18.02inside the $15 to $100 sweet spot
- Price range
- $9.88–$24.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 12.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #953 within Wigs. It carries 2,210 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #953in Wigs
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 2,210per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Cher Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
42
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
18%
- Brand 138%
- Brand 211%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 66%
- Open — no brand owns it (9 brands, 18%)
Demand
Cher Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.7×
Reviews and returns
What reviews say buyers love and hate about Cher Wig
We read the reviews and the return reasons for every product selling here.
“Ok, cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cher Wig questions
Answered from the same tracked data.