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Chelsea Jersey

Fail

Buyers convert on only 0.5% of searches, so Chelsea Jersey is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$30K/yr144K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
46%top-5 click share · 8 brands · 71 sellers

Flapen Score

Chelsea Jersey against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chelsea Jersey is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chelsea Jersey market on Amazon at a glance

Shoppers on Amazon United States searched for Chelsea Jersey 144K times last year and spent an estimated $30K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
0.5%
Market size, estimated
$30Ka year
Top search term
chelsea jersey60K searches a year

02 · Price

A sale here is worth $40.15.

Listings sell for $40.15 on average, from $20.07 to $127.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.15 that is $0 to $4K a year per listing.

Average price
$40.15inside the $15 to $100 sweet spot
Price range
$20.07–$127.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #1,594 within Soccer & Futsal. It carries 135 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
74%
Out of stock, average day
9.9%
Average rank
#1,594in Soccer & Futsal
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
135per listing
Listings tracked
34

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Chelsea Jersey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

71

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

2%

  • Brand 156%
  • Brand 228%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Chelsea Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Chelsea Jersey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chelsea jersey60K/yr
  • chelsea jersey men22K/yr
  • chelsea fc jersey25K/yr
  • chelsea soccer jersey11K/yr
  • chelsea soccer gifts11K/yr
  • chelsea fc shirt5K/yr
  • chelsea football4K/yr
  • chelsea kit3K/yr
  • chelsea fc jersey men3K/yr

Reviews and returns

What reviews say buyers love and hate about Chelsea Jersey

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Looks cheap”
A buyer, on “Quality-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chelsea Jersey questions

Answered from the same tracked data.