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Chef Hat

Fail

Prices span $5.14–$17.13, mostly outside the sweet spot, so Chef Hat is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$425K/yr1.0M searches / yr
90-day growth
+1.1%search demand this quarter
Competition
54%top-5 click share · 11 brands · 17 sellers

Flapen Score

Chef Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chef Hat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chef Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Chef Hat 1.0M times last year and spent an estimated $425K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $425K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
4.1%
Market size, estimated
$425Ka year
Peak month
October3.3× the quietest month
Top search term
chef hat494K searches a year

02 · Price

A sale here is worth $9.89.

Listings sell for $9.89 on average, from $5.14 to $17.13. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $9.89 that is $30K to $40K a year per listing.

Average price
$9.89under the $15 to $100 sweet spot
Price range
$5.14–$17.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$30K–$40K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,239 within Uniforms, Work & Safety. It carries 2,263 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#1,239in Uniforms, Work & Safety
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,263per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chef Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

10%

  • Brand 151%
  • Brand 215%
  • Brand 314%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Chef Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Chef Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chef hat494K/yr
  • chef hats for men97K/yr
  • chefs hat112K/yr
  • chef hats75K/yr
  • chef hats for women78K/yr
  • chef cap21K/yr
  • gorros de cocina10K/yr
  • black chef hat20K/yr
  • gorros para cocina7K/yr
  • chefs hats16K/yr

Reviews and returns

What reviews say buyers love and hate about Chef Hat

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Chef Hat questions

Answered from the same tracked data.