Cheese Costume
FailAn estimated 10.3% of orders come back, so Cheese Costume is a Fail.
- Flapen Score
- 33 / 100Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 4533
- Market size
- $44K/yr212K searches / yr
- 90-day growth
- -28.2%search demand this quarter
- Competition
- 72%top-5 click share · 13 brands · 14 sellers
Flapen Score
Cheese Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cheese Costume is stronger. Inside it, weaker.
Market
The Cheese Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Cheese Costume 212K times last year and spent an estimated $44K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -28.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $44Ka year
- Peak month
- October84.5× the quietest month
- Top search term
- cheese hat38K searches a year
02 · Price
A sale here is worth $16.25.
Listings sell for $16.25 on average, from $7.58 to $25.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.25 that is $2K to $4K a year per listing.
- Average price
- $16.25inside the $15 to $100 sweet spot
- Price range
- $7.58–$25.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 10.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #4,237 within Bucket Hats. It carries 127 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 73%
- Out of stock, average day
- 12.7%
- Average rank
- #4,237in Bucket Hats
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 127per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cheese Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cheese Print Bucket Hat Beach Sun Hat for Women Men Outdoor Travel Reversible Fishing Hat
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 2y ago

Cheese Bucket Hat Beach Fisherman Cap Packable Sun Hats
- Price
- $14.20
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago

Fun Costumes Cheese Head Costume Accessory - The Big Cheese of Halloween Costumes for Cheese Lovers - Standard - Yellow
- Price
- $12.77
- Rating
- 3.2/5
- Reviews
- 17
- Age
- 3y ago

DSplay Adult Couples Cheese Hat Costume Cosplay Halloween Costumes
- Price
- $19.39
- Rating
- 3.3/5
- Reviews
- 51
- Age
- 1y ago

FJQZWTK Cheese Baseball Cap Interesting Men Womens Dad Hat Trucker Embroidered Outdoor Beige
- Price
- $15.10
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 2y ago
Trending
estimated 90-day click momentum
Vaveren Party Costume Play Clothing Realistic Print Fancy Dress for Theme Party Children M Yellow and Orange
- Price
- $20.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

XYIYI Cheese Yellow Original Classic Cotton Baseball Cap Adjustable Dad Hat Unconstructed Plain Cap
- Price
- $14.85
- Rating
- 4.4/5
- Reviews
- 592
- Age
- 1y ago

Cheese Print Bucket Hat Beach Sun Hat for Women Men Outdoor Travel Reversible Fishing Hat
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 2y ago

Cheese Bucket Hat Beach Fisherman Cap Packable Sun Hats
- Price
- $14.20
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago

XYIYI Cute Cheese Yellow Bucket Hat Beach Fisherman Hats for Women Men Teen Girls
- Price
- $7.58
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 1y ago
Newest
by launch date
Malaxlx Cheese Print Baseball Cap for Men Women Adjustable Funny Novelty Hat Sun Protection Outdoor Sports Snapback Cap
- Price
- $13.88
- Rating
- 4.3/5
- Reviews
- 371
- Age
- 1y ago

XYIYI Cheese Yellow Original Classic Cotton Baseball Cap Adjustable Dad Hat Unconstructed Plain Cap
- Price
- $14.85
- Rating
- 4.4/5
- Reviews
- 592
- Age
- 1y ago

XYIYI Cute Cheese Yellow Bucket Hat Beach Fisherman Hats for Women Men Teen Girls
- Price
- $7.58
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 1y ago

Vaveren Party Costume Play Clothing Realistic Print Fancy Dress for Theme Party Children M Yellow and Orange
- Price
- $20.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Cheese Bucket Hat Beach Fisherman Cap Packable Sun Hats
- Price
- $14.20
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
14
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
18%
- Malaxlx29%
- mutakin20%
- Fun Costumes11%
- DSplay11%
- XYIYI7%
- FJQZWTK5%
- Open — no brand owns it (7 brands, 18%)
Demand
Cheese Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 84.5×
Search terms
Top Cheese Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cheese hat38K/yr
- cheese costume37K/yr
- cheesehead hat20K/yr
- cheese head hat foam8K/yr
- cheese head hat10K/yr
- cheesehead hats8K/yr
- cheese costume adult11K/yr
- packers cheesehead hat11K/yr
- foam cheese hat3K/yr
- packers cheese hat3K/yr
Reviews and returns
What reviews say buyers love and hate about Cheese Costume
We read the reviews and the return reasons for every product selling here.
“A little tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheese Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









