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Cheese Costume

Fail

An estimated 10.3% of orders come back, so Cheese Costume is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$44K/yr212K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
72%top-5 click share · 13 brands · 14 sellers

Flapen Score

Cheese Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cheese Costume is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Cheese Costume 212K times last year and spent an estimated $44K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
1.3%
Market size, estimated
$44Ka year
Peak month
October84.5× the quietest month
Top search term
cheese hat38K searches a year

02 · Price

A sale here is worth $16.25.

Listings sell for $16.25 on average, from $7.58 to $25.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.25 that is $2K to $4K a year per listing.

Average price
$16.25inside the $15 to $100 sweet spot
Price range
$7.58–$25.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #4,237 within Bucket Hats. It carries 127 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
73%
Out of stock, average day
12.7%
Average rank
#4,237in Bucket Hats
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cheese Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

18%

  • Brand 129%
  • Brand 220%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 18%)

Demand

Cheese Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 84.5×

Search terms

Top Cheese Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese hat38K/yr
  • cheese costume37K/yr
  • cheesehead hat20K/yr
  • cheese head hat foam8K/yr
  • cheese head hat10K/yr
  • cheesehead hats8K/yr
  • cheese costume adult11K/yr
  • packers cheesehead hat11K/yr
  • foam cheese hat3K/yr
  • packers cheese hat3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Costume

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
10.3%of orders come back
“A little tight”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Cheese Costume questions

Answered from the same tracked data.