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Cheerleader Costume for Women

Fail

Buyers convert on only 0.1% of searches, so Cheerleader Costume for Women is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$16K/yr656K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
39%top-5 click share · 19 brands · 33 sellers

Flapen Score

Cheerleader Costume for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cheerleader Costume for Women is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheerleader Costume for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Cheerleader Costume for Women 656K times last year and spent an estimated $16K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
656K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
0.1%
Market size, estimated
$16Ka year
Peak month
October22.9× the quietest month
Top search term
cheerleader costume for women306K searches a year

02 · Price

A sale here is worth $24.60.

Listings sell for $24.60 on average, from $6.87 to $79.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.60 that is $0 to $2K a year per listing.

Average price
$24.60inside the $15 to $100 sweet spot
Price range
$6.87–$79.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #9,794 within Exotic Apparel. It carries 986 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
98%
Out of stock, average day
15.1%
Average rank
#9,794in Exotic Apparel
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
986per listing
Listings tracked
52

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cheerleader Costume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

33

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

39%

Top 20: 72%

Open market

15%

  • Brand 136%
  • Brand 217%
  • Brand 316%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (13 brands, 15%)

Demand

Cheerleader Costume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 22.9×

Search terms

Top Cheerleader Costume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheerleader costume for women306K/yr
  • cheerleader outfit for women49K/yr
  • sexy cheerleader outfit for women59K/yr
  • cheer leader outfit for women22K/yr
  • plus size cheerleader costume30K/yr
  • sexy cheerleader10K/yr
  • cheerleading outfit women7K/yr
  • womens cheerleader costume28K/yr
  • cheerleader costume women15K/yr
  • adult cheerleader costume37K/yr

Reviews and returns

What reviews say buyers love and hate about Cheerleader Costume for Women

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
51%of negative reviews mention “Size-Overall”
8.6%of orders come back
“Made small”
A buyer, on “Size-Overall”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cheerleader Costume for Women questions

Answered from the same tracked data.