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Cheer Necklace

Fail

Demand is soft, at -22.1% this quarter, so Cheer Necklace is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$162K/yr196K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
57%top-5 click share · 11 brands · 29 sellers

Flapen Score

Cheer Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cheer Necklace is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheer Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Cheer Necklace 196K times last year and spent an estimated $162K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
2.3%
Market size, estimated
$162Ka year
Peak month
December3.9× the quietest month
Top search term
cheer necklace58K searches a year

02 · Price

A sale here is worth $36.52.

Listings sell for $36.52 on average, from $5.34 to $73.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $36.52 that is $9K to $18K a year per listing.

Average price
$36.52inside the $15 to $100 sweet spot
Price range
$5.34–$73.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #11,198 within Pendant Necklaces. It carries 253 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#11,198in Pendant Necklaces
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
253per listing
Listings tracked
24

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Cheer Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

29

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

9%

  • Brand 164%
  • Brand 211%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Cheer Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Cheer Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheer necklace58K/yr
  • kendra scott cheer necklace40K/yr
  • cheer jewelry13K/yr
  • kendra scott cheer14K/yr
  • cheer necklace for girls25K/yr
  • cheerleader necklace13K/yr
  • kendra scott necklace cheer8K/yr
  • cheerleading necklace6K/yr
  • megaphone necklace5K/yr
  • cheerleader necklaces for girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Cheer Necklace

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
23%of negative reviews mention “Durability”
3.6%of orders come back
“Broke within 2 months”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cheer Necklace questions

Answered from the same tracked data.