Is cheer necklace profitable to sell on Amazon United States?

The niche generates $162K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (40/100).

How competitive is the cheer necklace niche?

11 brands and 29 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in cheer necklace?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.6%.

When does demand for cheer necklace peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the cheer necklace niche?

Listings span $5.34–$73.00; the average listing price is $36.52 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.

cheer necklace

Skip it

Soft demand (-22.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$36.52

avg listing price — sweet spot $15–$100

Review moat

Great252.58

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.34–$73.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$162K

$162K/yr · 196K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cheer necklace is a $162K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cheer necklace market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $219K–$292K; units × avg price
Conversion rate: 2.3%
Avg BSR: #11,198
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 8.3%
Avg brand age: 29 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

Kendra Scott64%
VIY Personal Card11%
ANEBRPC5%
MapofBeauty4%
Baydurcan3%
Drogomen3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -22.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top cheer necklace search terms

cheer necklace58K/yr -26.1%1.1% conv.
kendra scott cheer necklace40K/yr -24.3%2.8% conv.
cheer jewelry13K/yr -2.0%0.4% conv.
kendra scott cheer14K/yr -3.4%2.5% conv.
cheer necklace for girls25K/yr -21.1%0.6% conv.
cheerleader necklace13K/yr -39.9%1.7% conv.
kendra scott necklace cheer8K/yr +0.4%1.8% conv.
cheerleading necklace6K/yr -35.3%1.5% conv.
megaphone necklace5K/yr -40.7%1.6% conv.
cheerleader necklaces for girls6K/yr -19.5%0.4% conv.

All search terms

Top cheer necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kendra Scott Cheer Short Pendant Necklace 14k Gold Plated Brass Mother-of-Pearl Fashion Jewelry for Women

Kendra Scott$56.484.8★234 rev

Kendra Scott Softball Silver-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel

Kendra Scott$57.124.7★283 rev

VIY Personal Card Cheerleader gifts Cheerleading necklace Cheer gifts Cheer team gift for women Dance team necklace Dancer gift

VIY Personal Card$9.194.7★71 rev

Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel

Kendra Scott$55.654.7★283 rev

ANEBRPC Cheer Necklace for Cheerleaders Cheerleading Pendant Necklace with Positive Word Charm Gold Plated Copper Jewelry (gold)

ANEBRPC$9.055.0★3 rev

Newest

by launch date

LSKFW Cheer Necklace Inspiration Cheer Gifts for Cheerleader Cheerleading Coach Team Star Cross Cheerleading Necklace Stuff Accessories (Star)

LSKFW$13.371 rev

4mo ago

Specharm Cheerleader Cheer Gifts Cheerleading Necklace for Women Mom Coach Team Cheer Stuff Accessories Birthday Gifts for Cheerleader

Specharm$13.922 rev

5mo ago

ANEBRPC Cheer Necklace for Cheerleaders Cheerleading Pendant Necklace with Positive Word Charm Gold Plated Copper Jewelry (gold)

ANEBRPC$9.053 rev

8mo ago

Drogomen Cheer Necklace Gifts for Women Cheerleader Necklace Cheer Stuff Accessories Birthday Graduation Christmas Cheerleading Gifts for Women Mom Team Coach Sports Fans

Drogomen$12.9013 rev

9mo ago

Baydurcan Cheer Gifts for Women Cheerleader Gifts for Cheerleader Cheer Necklace for Mom Cheerleading

Baydurcan$12.62119 rev

9mo ago

What buyers say about cheer necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Good price”

Gifting Purpose17%

“Cute gift for softball player”

Quality-Overall11%

“Good quality for the price & fast delivery”

Advertised Vs Actual Product9%

“As described”

Color8%

“Pretty”

Embellishment/Embroidery Quality5%

“Beautiful Jewelry”

Locking Mechanism5%

“Love the lock”

Shape/Style5%

“It is always fashionable and affordable”

Size-Overall5%

“It is the perfect size”

Chain/Key Quality4%

“Beautiful necklace”

What buyers complain about

Durability23%

“Broke within 2 months”

Quality-Overall18%

“Super cheap”

Size-Overall14%

“smaller than expected”

Metal Authenticity9%

“The gold tarnishes real quick”

Chain/Key Quality9%

“The chain broke the first week”

Color5%

“it turned green”

Advertised Vs Actual Product3%

“My only critique is that the ad doesn't specify what the little white stone is made of”

Top return reasons

Size-Overall23%

Chain/Key Quality19%

Color11%

Defective Material/Parts9%

Value For Money5%

Metal Authenticity5%

Fastener Quality3%

Neck Fit3%

Durability3%

Shape/Style3%

Common questions

Is cheer necklace profitable to sell on Amazon United States?: The niche generates $162K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (40/100).
How competitive is the cheer necklace niche?: 11 brands and 29 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in cheer necklace?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.6%.
When does demand for cheer necklace peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the cheer necklace niche?: Listings span $5.34–$73.00; the average listing price is $36.52 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.