Is cheer keychain profitable to sell on Amazon United States?

The niche generates $11K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (35/100).

How competitive is the cheer keychain niche?

13 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in cheer keychain?

Top complaints mined from reviews: Quality-Overall, Design-Overall, Advertised Vs Actual Product. The return rate is 2.6%.

What does it cost to enter the cheer keychain niche?

Listings span $5.88–$23.81; the average listing price is $14.27 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.

cheer keychain

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible96.78

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.27

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.88–$23.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$11K

$11K/yr · 203K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, cheer keychain is a $11K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 35/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

cheer keychain market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $36K–$43K; units × avg price
Conversion rate: 0.4%
Avg BSR: #22,673
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 9.2%
Avg brand age: 20 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

15%

DEEKA29%
Unpafcxddyig25%
Nosiny9%
Tondiamo8%
Yoxiumi8%
Remuuly7%
Open — no brand owns it (7 brands, 15%)

Demand

Weekly Amazon search volume, last 37 weeks — -16.8% search growth over the last 90 days.

Open Trend

Top cheer keychain search terms

cheer keychain73K/yr -13.2%0.4% conv.
cheer keychains21K/yr +12.2%0.3% conv.
cheer bag tags13K/yr +48.0%0.1% conv.
cheer keychain bulk23K/yr -36.3%0.3% conv.
cheer bow keychain20K/yr -42.3%0.0% conv.
cheer pom pom keychain15K/yr -39.6%0.6% conv.
cheerleader keychain8K/yr -24.3%0.5% conv.
cheer bag tag5K/yr +33.9%0.2% conv.
cheerleading keychain6K/yr -26.5%0.4% conv.
cheer keychains for backpacks8K/yr -7.2%0.2% conv.

All search terms

Top cheer keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unpafcxddyig Cheer Pom Pom Keychain Cheerleader Keyrings for Women Accessories blue silver

Unpafcxddyig$9.905.0★15 rev

DEEKA 8 PCS Cheer Pin Me Ribbon for Backpack Glitter Cheerleader Keychain Bulk Cheer Gifts Cheer Bow Keychain Bag Tag Cheer Clothes Pin Charms -Royal Blue

DEEKA$17.564.7★57 rev

Yoxiumi Cheerleader Gifts for Girls Cheerleading Gifts for Women Cheer Gift for Girls Cheer Team Gift Blue Bow Keychain Cheerleading Pom Pom Keychain Cheerleader Coach Accessories Bow Bag Charm 2 pcs

Yoxiumi$8.324.7★7 rev

DEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Hit Zero Duck Cheerleading Cheerleader Team Gifts (Pink Bow)

DEEKA$8.794.8★40 rev

DEEKA Crochet Cheer Duck with Bow Graduation Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Royal Blue Bow)

DEEKA$9.284.8★40 rev

Newest

by launch date

Hujnagh Cheer Keychain - Rhinestone Cheerleading Bag Charms for Purses and Handbags Sparkly Backpack Accessories for Women Team Spirit Athletic Keyring for Sport Fans and Athletes

Hujnagh$6.282 rev

5mo ago

Nosiny 20 Sets Cheerleader Gifts Bulk 20 Cheer Pom Pom Keychains 20 Sublimation Name Tags Cheerleading Charm for Backpack(Red Silver)

Nosiny$18.265 rev

7mo ago

Yoxiumi Cheerleader Gifts for Girls Cheerleading Gifts for Women Cheer Gift for Girls Cheer Team Gift Blue Bow Keychain Cheerleading Pom Pom Keychain Cheerleader Coach Accessories Bow Bag Charm 2 pcs

Yoxiumi$8.327 rev

8mo ago

Tondiamo 20 Pcs Megaphone Cheer Keychain Bulk Cheer Gifts Cheerleader Pom Pom Bag Tag Cheerleader Acrylic Luggage Keychain Valentines Gift(Pink)

Tondiamo$12.6664 rev

10mo ago

Tondiamo 20 Pcs Megaphone Cheer Keychain Bulk Cheer Gifts Cheerleader Pom Pom Bag Tag Cheerleader Acrylic Luggage Keychain Valentines Gift(Blue)

Tondiamo$15.0264 rev

12mo ago

What buyers say about cheer keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose31%

“Cute gift”

Quality-Overall25%

“Overall, looks great and was affordable”

Chain/Key Quality10%

“This is a cute keychain set”

Advertised Vs Actual Product6%

“Just As advertised”

Size-Overall5%

“The size is just right”

Durability3%

“They've held up well over the last couple of months attached to their bags”

Fun/Entertainment Experience3%

“Fun group activity”

Design-Overall3%

“The design is super cute”

Color2%

“The blue is a royal blue”

Value For Money2%

“Priced well”

What buyers complain about

Quality-Overall28%

“Poor quality control”

Design-Overall17%

“Took off the design”

Advertised Vs Actual Product17%

“False advertisement”

Instructions/User Manual/Troubleshooting8%

“There were also no instructions on how to install the stopper at the bottom of the ribbon to keep the beads on”

Shape/Style3%

“it's proving rather difficult to get it to the normal shape it should be”

Material Quality3%

“however I feel like it is made out of cheap materials”

Durability3%

“like it's going to fall apart any minute”

Size-Overall3%

“It is bigger than I thought”

Top return reasons

Size-Overall29%

Color21%

Advertised Vs Actual Product17%

Material Quality8%

Chain/Key Quality8%

Quality-Overall5%

Length4%

Value For Money4%

Functionality-Overall2%

Thin2%

Common questions

Is cheer keychain profitable to sell on Amazon United States?: The niche generates $11K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (35/100).
How competitive is the cheer keychain niche?: 13 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in cheer keychain?: Top complaints mined from reviews: Quality-Overall, Design-Overall, Advertised Vs Actual Product. The return rate is 2.6%.
What does it cost to enter the cheer keychain niche?: Listings span $5.88–$23.81; the average listing price is $14.27 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.