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Checkered Tote Bag

Fail

Buyers convert on only 1.3% of searches, so Checkered Tote Bag is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$75K/yr210K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
36%top-5 click share · 19 brands · 23 sellers

Flapen Score

Checkered Tote Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Checkered Tote Bag is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Checkered Tote Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Checkered Tote Bag 210K times last year and spent an estimated $75K. The top 5 brands take 79% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
1.3%
Market size, estimated
$75Ka year
Top search term
checkered tote bag87K searches a year

02 · Price

A sale here is worth $27.89.

Listings sell for $27.89 on average, from $9.87 to $40.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.89 that is $0 to $3K a year per listing.

Average price
$27.89inside the $15 to $100 sweet spot
Price range
$9.87–$40.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #16,771 within Travel Totes. It carries 1,063 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#16,771in Travel Totes
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,063per listing
Listings tracked
57

04 · Newcomers

23 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
23Amazon's first-year sales bar
Average brand age
23 months

Products

Top Checkered Tote Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

23

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

36%

Top 20: 69%

Open market

19%

  • Brand 149%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Checkered Tote Bag search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Checkered Tote Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • checkered tote bag87K/yr
  • bagstellar tote bag33K/yr
  • bagstellar22K/yr
  • checkered tote25K/yr
  • checkered tote bag for women14K/yr
  • brown checkered bag12K/yr
  • bagstellar puffer tote bag for women5K/yr
  • checkered work bag5K/yr
  • checkered tote purse7K/yr

Reviews and returns

What reviews say buyers love and hate about Checkered Tote Bag

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
3.8%of orders come back
“It is big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Checkered Tote Bag questions

Answered from the same tracked data.