Skip to content
56

checkered top

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 71Conversion 6Competition 97Returns 1Price range 72Avg price 84Brand share 96Review moat 67Quality gap 75

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Avg price

Great$18.78

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.92–$36.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+53.7%

90-day search growth — must beat 0% to launch

Review moat

Good807.31

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$47K

$47K/yr · 499K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, checkered top is a $47K/yr Amazon United States market (499K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

checkered top market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$47K–$56K
units × avg price
Conversion rate
0.5%
Avg BSR
#3,402
Page quality
0%
Prime
99%
Sponsored
88%
Out of stock
6.0%
Avg brand age
30 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

74 rising

Sellers

82

Top-5 brand share

29%

Top 20: 71%

Top-5 click share

12%

Top 20: 36%

Open market

67%

  • Milumia9%
  • KACAOAC5%
  • Saodimallsu5%
  • Dokotoo5%
  • Essrite5%
  • WDIRARA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.7% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 3.8×

Top checkered top search terms

  • checkered shirt74K/yr
  • checkered shirt women82K/yr
  • checkered top67K/yr
  • checkered tops for women51K/yr
  • black and white checkered shirt48K/yr
  • checkered crop top20K/yr
  • womens checkered shirt23K/yr
  • checkered flag shirt16K/yr
  • black and white checkered top11K/yr
  • black and white checkered shirt women12K/yr
All search terms

Top checkered top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4692%$9373%$1K4%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about checkered top

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fits as expected”

Comfort-Overall13%

“it is comfortable to wear”

Quality-Overall10%

“Decent quality”

Material Quality4%

“lightweight material”

Soft Feel4%

“way softer than I expected”

Color4%

“The colors are vibrant”

Shape/Style4%

“Cute style”

Warmth3%

“lightweight enough for warm weather”

Value For Money3%

“It was worth the price”

Weight Light2%

“Absolutely LOVE this light weight jacket”

What buyers complain about

Size-Overall27%

“Size down”

Quality-Overall7%

“Cheaply made”

Material Quality4%

“Cheap material”

Color3%

“Its not, it looks rather grey”

Thickness3%

“They are thinner athletic sort of material”

Shape/Style2%

“Not flattering”

Chest Fit2%

“Size up if busty”

Sleeve Fit2%

“sleeves are very tight”

Arm Fit2%

“Arm holes were a little small”

Shrinkage Resistance2%

“Shrinks a ton”

Top return reasons

Size-Overall45%
Chest Fit11%
Length9%
Material Quality6%
Arm Fit3%
Sleeve Fit3%
Shape/Style3%
Waist Fit2%
Color2%
Advertised Vs Actual Product2%

Common questions

Is checkered top profitable to sell on Amazon United States?
The niche generates $47K/yr across 179 tracked products. 5 of 49 products launched in the last 360 days are still selling. 90-day search growth is +53.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the checkered top niche?
74 brands and 82 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in checkered top?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 11.6% — above our launch gate.
When does demand for checkered top peak?
Demand peaks in May–Oct; the busiest month runs 3.8× the quietest.
What does it cost to enter the checkered top niche?
Listings span $6.92–$36.21; the average listing price is $18.78 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.