Is checkered purse profitable to sell on Amazon United States?

The niche generates $144K/yr across 41 tracked products. 9 of 19 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (48/100).

How competitive is the checkered purse niche?

27 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in checkered purse?

Top complaints mined from reviews: Strap/String Quality, Size-Overall, Color. The return rate is 5.4% — above our launch gate.

When does demand for checkered purse peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the checkered purse niche?

Listings span $7.83–$59.25; the average listing price is $26.21 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.

checkered purse

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Avg price

Incredible$26.21

avg listing price — sweet spot $15–$100

Price range

Great$7.83–$59.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good992.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$144K

$144K/yr · 548K searches

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, checkered purse is a $144K/yr Amazon United States market (548K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

checkered purse market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $131K–$157K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,483
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.8%
Avg brand age: 26 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

39%

Top 20: 75%

Open market

40%

idoltimes24%
Duyijiff9%
TOPDesign8%
RSOTC8%
FEIBOON7%
AMZFROG5%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -3.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top checkered purse search terms

checkered purse185K/yr -11.2%0.6% conv.
checkered bag128K/yr +0.4%0.4% conv.
checkered fanny pack25K/yr +28.6%2.6% conv.
black and white checkered purse22K/yr -4.4%0.9% conv.
checkered purses for women23K/yr -7.8%0.5% conv.
checkered bags for women22K/yr -0.4%0.3% conv.
brown checkered purse24K/yr -25.4%0.1% conv.
checkered bags13K/yr -4.8%0.1% conv.
black and white checkered bag10K/yr +20.4%0.9% conv.
checkered sling bag10K/yr +2.5%0.2% conv.

All search terms

Top checkered purse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Checkered Crossbody Bag Brown Checkered Purse Large Capacity Shoulder Bag Handbag with Wallet and Cherry Charm

idoltimes$39.354.3★40 rev

Cross Body Bag for Women Checkered Crossbody Bags Bum Bags for Women Fanny Packs for Girls Small Nylon Checkered Purse Trendy Shoulder Bag (RS-YB-Checkered Black White One Size)

RSOTC$18.314.2★516 rev

TOPDesign Utility Water Resistant Tote Bag with 13 Exterior & Interior Pockets Top Zipper Closure & Thick Bottom Support for Working Women Teachers Nurses Accountants (Checkerboard)

TOPDesign$24.234.7★11,604 rev

Duyijiff Checkered Tote Bag Large Checkered Purses for Women Plaid Hobo Shoulder Bag Multiple Pockets Tote Handbags (Brown)

Duyijiff$38.014.8★58 rev

FEIBOON Spacious Checkered Nylon Crossbody Bag Bum Bag Handbags Wallets for Women (black and white Checkered)

FEIBOON$24.074.7★1,982 rev

Newest

by launch date

Checkered Crossbody Bag Brown Checkered Purse Large Capacity Shoulder Bag Handbag with Wallet and Cherry Charm

idoltimes$39.3540 rev

4mo ago

Cross Body Bag for Women Checkered Crossbody Bags Bum Bags for Women Fanny Packs for Girls Small Nylon Checkered Purse Trendy Shoulder Bag (RS-YB-Checkered Black White One Size)

RSOTC$18.31516 rev

5mo ago

idoltimes Checkered Backpack Purse for Women Plaid Back Pack Handbag Fashion Everyday Shoulder Bag with Wallet

idoltimes$39.3042 rev

5mo ago

Checkered Crossbody Bag for Women Brown Checkered Purse with Leather Tassel Plaid Cross Body Bags Shoulder Handbags

idoltimes$27.5613 rev

6mo ago

Duyijiff Checkered Purse Hobo Handbags for Women Checkered Crossbody Bags Plaid Shoulder Bag Tote Purse for Daily (Brown)

Duyijiff$33.4520 rev

6mo ago

What buyers say about checkered purse

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“fit everything we planned to put in it”

Quality-Overall11%

“Great quality 🙌 LOVEEE this bag”

Pockets/Compartments8%

“Lots of pockets”

Strap/String Quality6%

“The straps are comfortable”

Storage Capacity6%

“Lots of space”

Value For Money5%

“Worth it”

Color4%

“The color is perfect black”

Advertised Vs Actual Product4%

“As advertised”

Material Quality3%

“Great material”

Design-Overall3%

“The design is beautiful”

What buyers complain about

Strap/String Quality12%

“Broken Strap”

Size-Overall10%

“Too big”

Color7%

“Color was misleading”

Durability7%

“Falling apart”

Quality-Overall5%

“Low quality”

Zipper Quality4%

“bad zipper”

Smell4%

“smells weird”

Strength3%

“In my opinion it was a bit flimsy”

Material Quality3%

“Personally, Im not a big fan of this material either,”

Advertised Vs Actual Product3%

“not much like the photo”

Top return reasons

Size-Overall41%

Color14%

Material Quality11%

Zipper Quality4%

Advertised Vs Actual Product4%

Quality-Overall4%

Strap/String Quality3%

Shape/Style3%

Value For Money2%

Smell1%

Common questions

Is checkered purse profitable to sell on Amazon United States?: The niche generates $144K/yr across 41 tracked products. 9 of 19 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (48/100).
How competitive is the checkered purse niche?: 27 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in checkered purse?: Top complaints mined from reviews: Strap/String Quality, Size-Overall, Color. The return rate is 5.4% — above our launch gate.
When does demand for checkered purse peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the checkered purse niche?: Listings span $7.83–$59.25; the average listing price is $26.21 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.