Checkered Purse

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

548K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

1.0%

Market size, estimated

$144Ka year

Peak month

July2.1× the quietest month

Top search term

checkered purse185K searches a year

Listings sell for $26.21 on average, from $7.83 to $59.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $26.21 that is $0 to $3K a year per listing.

Average price

$26.21inside the $15 to $100 sweet spot

Price range

$7.83–$59.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,483 within Crossbody Bags. It carries 992 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#1,483in Crossbody Bags

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

992per listing

Listings tracked

41

19 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

9Amazon's first-year sales bar

Average brand age

26 months