Charm Necklace

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

0.9%

Market size, estimated

$246Ka year

Peak month

August1.8× the quietest month

Top search term

charm necklace648K searches a year

Listings sell for $19.21 on average, from $7.33 to $145.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $19.21 that is $2K to $5K a year per listing.

Average price

$19.21inside the $15 to $100 sweet spot

Price range

$7.33–$145.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #2,693 within Pendant Necklaces. It carries 1,597 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

7.0%

Average rank

#2,693in Pendant Necklaces

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,597per listing

Listings tracked

47

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months