Charm Holder
MaybeProducts sell for $25.33 on average, inside the sweet spot. But shoppers spend an estimated $41K a year here, so Charm Holder is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 4550
- Market size
- $41K/yr204K searches / yr
- 90-day growth
- +6.9%search demand this quarter
- Competition
- 41%top-5 click share · 34 brands · 39 sellers
Flapen Score
Charm Holder against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Charm Holder is stronger. Inside it, weaker.
Market
The Charm Holder market on Amazon at a glance
Shoppers on Amazon United States searched for Charm Holder 204K times last year and spent an estimated $41K. The top 5 brands take 61% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- +6.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $41Ka year
- Top search term
- charm holder57K searches a year
02 · Price
A sale here is worth $25.33.
Listings sell for $25.33 on average, from $5.91 to $170.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.33 that is $0 to $3K a year per listing.
- Average price
- $25.33inside the $15 to $100 sweet spot
- Price range
- $5.91–$170.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #3,761 within Pendant Necklaces. It carries 848 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 4.8%
- Average rank
- #3,761in Pendant Necklaces
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 848per listing
- Listings tracked
- 50
04 · Newcomers
3 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Charm Holder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
- Price
- $7.72
- Rating
- 4.6/5
- Reviews
- 857
- Age
- 2y ago

CAITLYNMINIMALIST 18K Gold Sterling Silver Rolo Dainty Chain Charm Holder Necklace for Her (18K Gold 20-Inches)
- Price
- $32.61
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 1y ago

GAVU Stainless Steel Ring Holder Necklace for Women Womens Silver Pendant Heart Charm Holder Necklace 18
- Price
- $23.60
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Little Words Project Oval Charm Holder Customize with Charms and Add to Necklaces Bracelets Keychains and More
- Price
- $44.66
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Destin Jewelry Stainless Steel Herringbone Charm Holder Necklace for Women and Men Waterproof Carabiner Style Chain Non Tarnish Silver Charm Necklace
- Price
- $19.39
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6mo ago
Trending
estimated 90-day click momentum
SAMYA Minimalist Silver Oval Pendant Necklace for Women Hypoallergenic 304 Stainless Steel 2.0mm Rolo Chain with Oval Spring Clasp 45cm + 5cm Adjustable Extender Everyday Layering
- Price
- $18.36
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 3mo ago

SAMYA Minimalist Oval Pendant Necklace for Women - 18K Gold Plated Hypoallergenic 304 Stainless Steel 2.0mm Rolo Chain with Oval Spring Clasp 45cm + 5cm Adjustable Extender Lightweight Modern Simple Necklace
- Price
- $17.93
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 3mo ago

Destin Jewelry Stainless Steel Herringbone Charm Holder Necklace for Women and Men Waterproof Carabiner Style Chain Non Tarnish Silver Charm Necklace
- Price
- $19.39
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6mo ago

Destin Jewelry 18K Gold Plated Herringbone Necklace for Women and Men Waterproof Flat Snake Chain Stainless Steel Non Tarnish Layering Necklace
- Price
- $19.35
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6mo ago

CAITLYNMINIMALIST 18K Gold Sterling Silver Rolo Dainty Chain Charm Holder Necklace for Her (18K Gold 20-Inches)
- Price
- $32.61
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
SAMYA Minimalist Silver Oval Pendant Necklace for Women Hypoallergenic 304 Stainless Steel 2.0mm Rolo Chain with Oval Spring Clasp 45cm + 5cm Adjustable Extender Everyday Layering
- Price
- $18.36
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 3mo ago

SAMYA Minimalist Oval Pendant Necklace for Women - 18K Gold Plated Hypoallergenic 304 Stainless Steel 2.0mm Rolo Chain with Oval Spring Clasp 45cm + 5cm Adjustable Extender Lightweight Modern Simple Necklace
- Price
- $17.93
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 3mo ago

SAMYA Natural Carnelian Necklace for Women Red Beaded Necklace for Women with Stainless Steel Gold-Plated Oval Clasp Carnelian Jewelry 18 Length
- Price
- $23.62
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 5mo ago

Destin Jewelry Stainless Steel Herringbone Charm Holder Necklace for Women and Men Waterproof Carabiner Style Chain Non Tarnish Silver Charm Necklace
- Price
- $19.39
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6mo ago

Destin Jewelry 18K Gold Plated Herringbone Necklace for Women and Men Waterproof Flat Snake Chain Stainless Steel Non Tarnish Layering Necklace
- Price
- $19.35
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
34 falling
Sellers
39
Est. top-5 brand share
61%
Top 20: 90%
Est. top-5 click share
41%
Top 20: 74%
Open market
33%
- GAVU17%
- CAITLYNMINIMALIST16%
- CMVFYL13%
- SAMYA8%
- Destin Jewelry7%
- Little Words Project6%
Demand
Charm Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Charm Holder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- charm holder57K/yr
- charm holder necklace49K/yr
- necklace charm holder22K/yr
- charm holder pendant14K/yr
- charm holder for necklace12K/yr
- pendant holder for necklace12K/yr
- sterling silver charm holder11K/yr
- gold charm holder7K/yr
- charm holders6K/yr
- pandora charm holder6K/yr
Reviews and returns
What reviews say buyers love and hate about Charm Holder
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charm Holder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









