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Charm Holder

Maybe

Products sell for $25.33 on average, inside the sweet spot. But shoppers spend an estimated $41K a year here, so Charm Holder is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$41K/yr204K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
41%top-5 click share · 34 brands · 39 sellers

Flapen Score

Charm Holder against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Charm Holder is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charm Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Charm Holder 204K times last year and spent an estimated $41K. The top 5 brands take 61% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
0.8%
Market size, estimated
$41Ka year
Top search term
charm holder57K searches a year

02 · Price

A sale here is worth $25.33.

Listings sell for $25.33 on average, from $5.91 to $170.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.33 that is $0 to $3K a year per listing.

Average price
$25.33inside the $15 to $100 sweet spot
Price range
$5.91–$170.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #3,761 within Pendant Necklaces. It carries 848 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
4.8%
Average rank
#3,761in Pendant Necklaces
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
848per listing
Listings tracked
50

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Charm Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 falling

Sellers

39

Top-5 brand share

61%

Top 20: 90%

Top-5 click share

41%

Top 20: 74%

Open market

33%

  • Brand 117%
  • Brand 216%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Charm Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Charm Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charm holder57K/yr
  • charm holder necklace49K/yr
  • necklace charm holder22K/yr
  • charm holder pendant14K/yr
  • charm holder for necklace12K/yr
  • pendant holder for necklace12K/yr
  • sterling silver charm holder11K/yr
  • gold charm holder7K/yr
  • charm holders6K/yr
  • pandora charm holder6K/yr

Reviews and returns

What reviews say buyers love and hate about Charm Holder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Very small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Charm Holder questions

Answered from the same tracked data.