Skip to content

Charlie Kirk Hat

Fail

Demand is soft, at -33.4% this quarter, so Charlie Kirk Hat is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$79K/yr508K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
39%top-5 click share · 17 brands · 24 sellers

Flapen Score

Charlie Kirk Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Charlie Kirk Hat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charlie Kirk Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Charlie Kirk Hat 508K times last year and spent an estimated $79K. The top 5 brands take 78% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
508K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
0.9%
Market size, estimated
$79Ka year
Top search term
charlie kirk hat409K searches a year

02 · Price

A sale here is worth $16.83.

Listings sell for $16.83 on average, from $6.98 to $58.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.83 that is $2K to $4K a year per listing.

Average price
$16.83inside the $15 to $100 sweet spot
Price range
$6.98–$58.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #15,770 within Baseball Caps. It carries 195 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
32%
Out of stock, average day
14.9%
Average rank
#15,770in Baseball Caps
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
195per listing
Listings tracked
37

04 · Newcomers

0 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Charlie Kirk Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

17

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

17%

  • Brand 135%
  • Brand 218%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (11 brands, 17%)

Demand

Charlie Kirk Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 24.2× · 9 of 12 months tracked

Search terms

Top Charlie Kirk Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charlie kirk hat409K/yr
  • charlie kirk hats54K/yr
  • charlie kirk hats for men20K/yr
  • charlie hat4K/yr
  • charlie kirk hats for women7K/yr
  • charlie kirk cap9K/yr
  • charlie kirk gear5K/yr

Reviews and returns

What reviews say buyers love and hate about Charlie Kirk Hat

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Quality-Overall”
3.8%of orders come back
“Hat was not to the best quality front was”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Charlie Kirk Hat questions

Answered from the same tracked data.