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Charli Xcx Sunglasses

Fail

Shoppers spend an estimated $14K a year here, so Charli Xcx Sunglasses is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$14K/yr34K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
53%top-5 click share · 17 brands · 26 sellers

Flapen Score

Charli Xcx Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Charli Xcx Sunglasses is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charli Xcx Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Charli Xcx Sunglasses 34K times last year and spent an estimated $14K. The top 5 brands take 64% of clicks. Demand peaks in Apr–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
3.1%
Market size, estimated
$14Ka year
Peak month
October8.8× the quietest month
Top search term
charli xcx sunglasses25K searches a year

02 · Price

A sale here is worth $13.03.

Listings sell for $13.03 on average, from $6.67 to $20.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $13.03 that is $1K to $3K a year per listing.

Average price
$13.03under the $15 to $100 sweet spot
Price range
$6.67–$20.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #975 within Sunglasses & Eyewear Accessories. It carries 1,064 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#975in Sunglasses & Eyewear Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,064per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Charli Xcx Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

29%

  • Brand 118%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 67%

Demand

Charli Xcx Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 8.8×

Search terms

Top Charli Xcx Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charli xcx sunglasses25K/yr
  • brat sunglasses3K/yr
  • charlie xcx sunglasses3K/yr
  • charli xcx glasses3K/yr

Reviews and returns

What reviews say buyers love and hate about Charli Xcx Sunglasses

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
6.3%of orders come back
“Too small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Charli Xcx Sunglasses questions

Answered from the same tracked data.